A meeting of all interested in VRM, especially those about to attend IIW, which will happen at the same location over the following three days — and where many subsequent VRM sessions will take place. Our focus this time will be on the VRM market framework: who does what, where it fits, and how far along it is. By this time VRM market framework documents should be ready to discuss, debate and move forward. These documents will be especially important for helping analysts and other influencers to understand VRM and make sense of it within frameworks of their own.