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VP of Marketing ($200k/yr) - Online Hiring Event

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We're running an Online Hiring Event on December 15th, 2018 to hire VPs of Marketing ($200k/yr).

Online Hiring Events are live forums designed to enable you to understand the role and requirements through an interactive Q&A session followed by a self-directed testing process. The testing takes between 3-5 hours to complete. It’s worth taking the time to finish all the tests because we evaluate every single complete application to find the top talent.

This event will include all testing required to apply for the role. Upon grading the tests, and if you advance, we will set up an interview with the hiring manager.

You can see more details about this role here:

https://www.crossover.com/vp-of-marketing?utm_campaign=Dec15event


As a VP of Marketing - you will work closely with the CEOs of acquired companies to revamp the overall marketing strategy and vision. You will then take this vision and develop a data-driven set of marketing campaigns to generate quality leads across a variety of digital channels - including Google and Facebook.

We believe the best marketers are incredibly analytical and continually A/B test their campaigns. The best know that you can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality leads.

You will manage a small group of marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimization. It will be important that you’ve had a long history of executing great campaigns in the B2B software space.

This role is a ‘growth hacking’ role - so you have to be excited about generating growth from nothing. This isn’t a role to simply create glossy tri-folds and vague ‘strategic plans’ - this is a roll-up-your-sleeves, get dirty, get hands-on and be super data rich-type of position.

As a VP - you will:

  • Set a new vision for an acquired B2B mid-market software company

  • Analyze historical closed deals to develop definitions of qualified leads

  • Develop inbound marketing campaigns across Google, Facebook and other media to generate quality leads

  • Increase the number of quality leads weekly - while reducing the CAC

Candidate Requirements:

To be a great candidate for the VP of Marketing position - you must have experience successfully leading inbound marketing for a B2B mid-market software company in the past. You must view yourself as a ‘growth hacker’.

  • 10+ years experience as a VP of Marketing, Growth Hacker or other senior marketing roles within a mid-market B2B software company with the budget management of at least $6M

  • At least 5 years of hands-on expertise in inbound marketing - from lead scoring to SEO/SEM and PPC

  • Expert in deploying Google Adwords and Facebook targeting to drive leads

  • Experience setting a simple, compelling vision for a product or company

  • Strong analytical capabilities and A/B experimentation techniques

  • Experience leading teams of at least 10 people

  • Excellent English, written and oral communication, and presentation skills

Register by clicking the green button. The Webinar address and test platform link will be sent to confirmed candidates by email.

Join our community of remote professionals!

We have over 4,000 Crossover team members and are growing our network around the world. Watch this video to hear from team members in Brazil, Russia, Poland, Argentina, Turkey, Romania, Ukraine, and Hungary. https://youtu.be/L_hhRUutsko

We have over 4,000 Crossover team members and are growing our network around the world. Watch this video to hear from team members in Brazil, Russia, Poland, Argentina, Turkey, Romania, Ukraine and Hungary.


Watch our Pre-Event Checklist Video!

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