Beasley Media Group’s La Nueva Playa 98.1 presents the 1st Annual VIVA Fort Myers, which will take place on Saturday, September 21st, 2019, at Centennial Park in Downtown Fort Myers– 2000 West 1st Street, Fort Myers, FL 33901—from 2 PM to 10 PM. This event is co-organized by Businesses Supporting Communities and Southwest Florida Hispanic Chamber of Commerce.

VIVA Fort Myers is a family-friendly event and will include a free, extensive Kids' Area with fun activities for children of all ages including inflatables, a rock wall, arts & crafts, and more. La Nueva Playa 98.1 will MC a live entertainment show featuring major Salsa artist Jose Alberto “El Canario”. DJ Speedy Jr. will keep the party going with local salsa band Baila Now.

There will be plenty of food vendors to explore at VIVA Fort Myers, including Gerry's Firebread, Sabor Boricua, Arekie Fusions, Concessions for A Cause, and more. There will be various Business Vendors as well, such as, Florida Blue, Game Time, Bath Fitter, Homes for Heroes, Sunstate Academy, and more.

Event proceeds will benefit the Southwest Florida Hispanic Chamber of Commerce.