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Visual Storytelling Trends & What's Next w/ Lee Maicon (360i) & Adam Leibsohn (Giphy)

StrategyHack

Tuesday, April 21, 2015 from 7:00 PM to 9:00 PM (EDT)

Ticket Information

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General Ended $20.00 $1.49

Share Visual Storytelling Trends & What's Next w/ Lee Maicon (360i) & Adam Leibsohn (Giphy)

Event Details

StrategyChat is a monthly discussion on timely marketing topics hosted by StrategyHack. Each month, we bring together a top notch brand marketer and an entrepreneur to chat about an overarching theme.

There's been an explosion in how we communicate with visuals - videos, GIFs, emojis, bitstrips, memes, stickers... and the list goes on. Knowing that, what are ways for brands to differentiate themselves in storytelling? Do long-form videos still work in the social landscape?

In addition to video content, now that Facebook has opened up Messenger as a platform, should brands create content for consumers to use in Messenger apps?

What about livestreaming? Are Meerkat and Periscope to stay?

On the other hand, what do brands look for in technology partners when they create visual content?

On Tuesday, April 21st, we bring together Lee Maicon (Chief Strategy Officer at 360i) & Adam Leibsohn (COO at Giphy) to chat about visual storytelling trends and what's to come.

 

Agenda

7:00 - 7:30 Networking & Drinks
7:30 - 8:15 Discussion w/ Lee & Adam
8:15 - 9:00 More Drinks & Networking 


Lee Maicon (Chief Strategy Office at 360i)

Lee Maicon is Chief Strategy Officer at 360i. In this role, Lee oversees a team of strategists and planners who understand human behavior in the digital age. Armed with consumer insights, the team collaborates with brands to find the right currency and motivation to help them thrive.

Lee has extensive experience in account planning and brand strategy at a number of creative agencies, including Berlin Cameron and StrawberryFrog where he worked with brands such as Coca-Cola, Heineken, P&G, Microsoft and Calvin Klein. Prior to 360i, he was Head of Strategy at Wing, the multicultural division of WPP's Grey Group, where he infused digital and social understanding into work for brands like Pantene and Goya Foods.

Born in Mexico, raised in Miami and currently a New Yorker, Lee has turned an avocation for bridging cultures into a career with experience in account planning and strategy with brands such as Coca-Cola, Smirnoff, Tide and Kraft.


Adam Leibsohn (Chief Operating Officer at Giphy)

Adam is currently the COO of Giphy. He is a product, marketing and communications strategy specialist with degrees in French, English and Philosophy. His strategies and work have been featured in Fast Company, Wired Magazine, The Harvard Business Review, CNBC and The New York Times.

He was the Director of Communications Strategy at Anomaly, where he led award winning products and communications for Captain Morgan, Virgin America, Converse, Budweiser, Diesel, Motorola and more.

Since then he's consulted privately for the likes of Twitter, Square, Dropbox, Path, PayPal, Oscar and Rdio to help them solve fundamental marketing, organization and business challenges.

Now, he's helping build Giphy to change the way we communicate online.

***

Message from our sponsor

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Have questions about Visual Storytelling Trends & What's Next w/ Lee Maicon (360i) & Adam Leibsohn (Giphy)? Contact StrategyHack

When & Where


WeWork Fulton Center
222 Broadway
Floor 22
New York, NY 10038

Tuesday, April 21, 2015 from 7:00 PM to 9:00 PM (EDT)


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Organizer

StrategyHack

StrategyHack teaches marketing & product strategists to collaborate with the startup community and create new markets for growth through a live-action, hands-on workshop with real startups.

By collaborating with smart, seasoned strategy pros, startups get answers to their toughest barriers to scale and walk away with a roadmap to help them get across the startup marketing gap.

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