As a food and beverage business owner, your brand persona is what will set you a part from your competitiors. Whether it's the lifestyle your customer is buying into, or the design aesthetic of your packaging which helps your product fly off the shelves— thinking through this aspect of your business is essential. We have the amazing pleasure of working with the CREAM OF THE CROP design and branding agency, Mission, for this workshop.
1. ASSESS YOUR BRAND.
Evaluate your brand goals and objectives and assess how they align with your target audience.
2. DISSECT SOMEONE ELSE'S BRAND.
Review a case study of Mission's work to understand how company objectives become actualized through branding.
3. GET BRANDING!
Start developing your brand language by building a style guide for your company. We're talking fonts, colors, and design elements that will capture your target audience.
For this workshop, please bring any current branded items you have for your business (logo, flyers, social media accounts, business cards, etc).
Mission is a design and digital agency that believes great work comes from the heart, mind and gut. For 16 years, Mission has been producing award-winning, creative and highly effective work for regional, national and international brands. We are focused on helping our partners effectively utilize their owned media and native content to increase awareness, influence perception, inspire action and foster a brand’s growth.