Visibility and Status: How Professional Women Can Shine Brighter
Event Information
Description
Visibility and Marketing are central to helping anyone (a potential customer, a partner, a coworker) to understand a concept and persuading them to take action. In this evening event, we’re tapping four leading consultants for their top tips and advice on ways to create standing for yourself and build trust; how to implement a marketing (or persuasion) strategy; and how to create great content your target community values. Understanding these strategies can help you promote your projects and programs, and your career.
Program:
6:30 - 6:45 Networking
6:45 - 7:30 Making Status Work For You
7:30 - 8:15 Panel Discussion: The Importance of Online Marketing, Social Media and Content Marketing in Building Trust and Standing Out.
8:15 - 8:30 Networking
Making Status Works For You
Danny Balel - ImprovBoston
Status, or the social hierarchy we use in our everyday interactions, is a tool we use with our bodies, our tone, and our words. In this 45 minute workshop we will fully explore how status can affect our work life, and how we are more in control of our status than we think. We will also engage with modulating status for work with colleagues, superiors, subordinates, and clients. After the workshop, participants should have a new vocabulary for interaction and physical presence useful in many work-related activities.
Panel Discussion: The Importance of Online Marketing, Social Media and Content Marketing in Building Trust and Standing Out.
Samantha Stone - Author, Founder and CMO at Marketing Advisory Network
Molly McPherson - Leading Edge PR & Communications at Molly McPherson
Shannon McFarland – Content Marketing Consultant at shannonmcfarland.com