$45

VIRTUAL WORKSHOP: TOOLS FOR PLANNING YOUR SOCIAL MEDIA MARKETING

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Building your personal brand? We share tools you can use to build a content calendar and making posting content seamless.

About this Event

Posting thought leadership and content is a must if you are a business owner or building a personal brand. But posting EVERYDAY, can be a chore.

Expert Lynn Gregorski, founder of the Rapunzel Creative agency, is our guest speaker and will share the tools and platforms you can use to create a content calendar and post effortlessly.

During her time at CNBC, Lynn and her team crafted the positioning line “Profit From It” and doubled CNBC’s network ratings. She has a proven track record in branding, marketing and promoting corporations, TV networks, and nonprofits. Her body of work includes national promotions and digital campaigns and Emmy award-winning video production.

Event timeline:

  • 12-12:15pm Lynn and I engage in a Q&A setting up the premise/research
  • 12:15-1pm. I call on each person in a round robin fashion and they get one-on-one-coaching with our expert

We will talk about:

  • Tailoring content for each platform
  • What is good content? What is not?
  • What times of day to post?
  • What tools are available for each social media platform?
  • What are the current algorithms doing to engagement? How do you work around it?

Testimonials about LadyDrinks

"Lady Drinks has helped me connect with industry leaders in an intimate environment. I’m a standup comedian (The Funny Brown Mom) and a screenwriter. Within days of joining, I was speaking with a Hollywood director in a context that was low pressure and comfortable for both of us. As a new screenwriter, I wouldn’t have had access to him otherwise.

With my membership, I have gleaned a greater understanding about the money and pay scales in the industry by encouraging a dialogue about these private matters in a direct manner. Joya has shown me that women can and will unite as a powerful force in business and culture through her determined and systematic approach of supporting each member personally."

Zarna Garg

Comedian and Screenplay writer, The Funny Brown Mom

Joya was a speaker at my company’s Asian American Pacific Islander Employee Resource Group (ERG). She co-designed a workshop on communicating assertively and effectively in the workplace. In addition to generously sharing her own experience, Joya led us through a series of hands-on activities where employees had the opportunity role play scenarios such as asking for a raise or saying 'no' to additional work. Joya also presented real life scenarios and examples that resonated with employees and shared tangible tips that the audience could take away and start to implement immediately.

---Arpita Shah | Associate Director, Knowledge Management and Strategic IntelligenceCorporate Medical Affairs

About LadyDrinks www.ladydrinks.com

LadyDrinks is a leadership development platform for executive women, based in New York City. It is led by long time television presenter Joya Dass and began with an intention to support South Asian professional women. However, in the last few years, the initiative has expanded to include women around the globe, with annual events in Paris, London, Toronto, Brussels, and the UK.

About Lynn Gregorski www.rapunzelcreative.com

Lynn has a proven track record in branding, marketing and promoting corporations, TV networks, and nonprofits. Her body of work includes national promotions and digital campaigns and Emmy award-winning video production.

Prior to launching the Rapunzel Creative agency, Lynn was the Director of Affiliate Marketing and Advertising for MarketWatch radio, TV, and broadband. In her leadership role, her team developed attention-getting banner ads, TV campaigns and sales strategies to increase distribution, revenue, and ratings for the company’s syndicated TV show, MarketWatch radio reports, and the online video channel.

During her time at CNBC, Lynn and her team crafted the positioning line “Profit From It” and doubled CNBC’s network ratings.

Lynn currently serves on the advisory board for the Ridgewood Chamber of Commerce and is a member of the NJ Ad Club, NJ Tech Council, Westwood Chamber of Commerce, North Jersey Chamber, Rockland Business Women’s Network and the Pascack Valley Chamber of Commerce.

Lynn Gregorski, Rapunzel Creative

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