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Virtual Seminar: Attracting and Retaining New Users: Sparking a Crush

Adaptive Path

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Attracting and Retaining New Users: Sparking a Crush
Led by one of Adaptive Path's former Interaction Designers, Alexa Andrzejewski

Getting people to fall in love with your site is never easy. For "people-powered" services, from Yahoo! Answers to MySpace, attracting and retaining a critical mass of active participants is essential. Unfortunately, the web has become saturated with social sites, and people's attention is spread thinner than ever. If your site does not "spark a crush" during sign-up and ramp-up, it will quickly be forgotten.

Fortunately, you don't have to sit back and hope for passionate users to come along. There are steps you can take to make yourself more "crush-worthy."

In this session, you'll receive practical relationship advice, along with concrete examples from the Web 2.0 landscape, that will equip you to:

  • Give people compelling and tailored reasons to join
  • Nudge new users to get established and stay active
  • Retain users by making connections and creating memorable moments

You will receive a confirmation with the link to the recording of this seminar. 


Have questions about Virtual Seminar: Attracting and Retaining New Users: Sparking a Crush? Contact Adaptive Path

Organizer

Adaptive Path

Adaptive Path is a leader in experience design, founded in 2001 and now a part of Capital One. We're experienced guides, strategic thinkers, design doers, and expert jugglers. Our mission is to inspire and enable others to help create as many great human experiences as possible.

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