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VIRTUAL Oak Brook Meeting December 6: Guest Speaker Michel Sharritt

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Join us Monday, December 6th for Oak Brook Business Network’s monthly networking meeting VIRTUALLY with guest speaker Michel Sharritt.

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Talk: 6 Easy Steps That Will Make Your Website a Lead-Gen Machine

How can you use digital marketing for lead generation and attract new customers? The design of your website directly affects how well you connect with potential customers and convert them into sales. Clean, well-organized content is critical; along with a compelling call-to-action that begins the connection process.

According to Salesforce, it takes an average of 6-8 marketing touch points to generate a sales lead. To build interest, high-quality and useful information should be front-and-center. In this workshop, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.

You’ll learn how to:

  1. Use analytics to determine your best-selling products
  2. Design attention-grabbing landing pages
  3. Create a compelling call-to-action
  4. Build website resources for lead-generation (guides, webinars, e-books)
  5. Integrate email marketing and social media to stay in front of customers
  6. Make use of SEO, paid ads, and search engine marketing to drive website traffic

Digital marketing efforts are driven by both quantity and quality. Focusing on both the quality (your website / landing page user-experience) and quantity of leads (your inbound marketing efforts) will generate success. To make your website a lead generation machine, the six steps described in this workshop will help you reach that goal.

Members as well as non-members are welcome. We look forward to hosting what will be an interesting discussion. We'll see you there!

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 30 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

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Organizer Oak Brook Business Network

Organizer of VIRTUAL Oak Brook Meeting December 6: Guest Speaker Michel Sharritt

Oak Brook Business Network was founded in October of 2008 and has grown to the largest Oak Brook networking group on LinkedIn, with over 2000 members. The mission of Oak Brook Business Network (OBN) is to help local business owners collaborate, generate referrals, and grow their business. OBN will serve to act as a forum for sharing ideas, solving problems, sharing industry news, and most importantly increasing business for its members: through referral generation and new strategies. Our membership includes two meetings per month: the first Thursday of each month as a formal member meeting; and the second as a networking event on a date specified by group members. Networking events will be open to non-members for recruitment purposes and to help current members network with other local businesses. We look forward to the continued growth of the Oak Brook Business Network, with the goal of including all businesses in the Oak Brook area. Thank you for your support in helping us grow. For more information about the Oak Brook Business Network, visit our website at www.oakbrookbiz.net. We'll see you at our next event!

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