• How to troubleshoot budgets from a campaign structure and strategy lens, specifically leveraging impression share, scope, and customer value
• Understanding how and when to scale a successful campaign, and when to hold back
• How brands can proactively make their budgets work for them in the COVID-19 era

We will be emailing all participants the Zoom the day of with login information.

Agenda:

6-6:30 p.m. - Virtual Happy Hour

6:30-7:15 p.m. - Unlocking ROI out of Any Budget

7:15-7:30 p.m. - Q&A + Discussion

ABOUT THE SPEAKER

Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions.

Prior to joining Hennessey, she served as Services Innovation Strategist for WordStream, working across the international book of SMBs and the agencies who serve them. In this role, she identified accounts facing obstacles, helped customers overcome these obstacles, and relayed feedback to the customer success, product, and ad partner teams so all could proactively empower clients to profit.

Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars.

In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.