In this virtual fireside chat, learn

• What it means to find the right "product/market fit"
• How to find your customers pain points
• How to sell to them
• Why 'how you sell' is just as important as 'what you sell'
• How to keep going when the chips are down

My most important takeaway from Sarah LaFleur's story is finding product market fit.

When she first started out, she saw the success e-commerce only brands such as Warby Parker and Bonobos were enjoying. She created a line of dresses and thought the orders would soon start pouring in.

Instead, it was crickets.

She was stuck under a mountain of dresses and she didn't know how to sell them. in a moment of desperation, she and her team fielded an idea. What if they emailed customers, offered to send a box of styles. She kept the ones she liked. Returned the ones she didn't. There was no upfront monetary commitment.

M.M.LaFleur made more money in one week, than it ever had before.

Sarah found the real pain point in the market: Women wanted stylish workwear. They were just too busy to shop for it. That was the day M.M.LaFleur reconfigured their entire business model. M.M.LaFleur has changed its business model since the early days, but Sarah will speak to finding product/market fit.

My name is Joya Dass. I'm a former business news anchor. Today I head up a leadership platform for executive women and founders. In this virtual fireside chat, you will learn

• What it means to find the right "product market fit"
• How to find your customers pain points
• How to sell to them
• Why 'how you sell' is just as important as 'what you sell'
• How to keep going when the chips are down

I will chat with Sarah for the first 20 minutes about the above items. But here is where I find most events fall short: you don't have ACCESS to the expert. In my events, I introduce you by your company name and title. And you get to ask your question to the expert.

Join us on March 3rd as Sarah LaFleur, Founder and CEO of M.M.LaFleur, and mother of three shares her story.

About Sarah LaFleur www.mmlafleur.com

Sarah LaFleur is the Founder & CEO of M.M.LaFleur.

Sarah founded M.M.LaFleur in 2013 with a mission to help women take the work out of dressing for work. Prior to founding M.M.LaFleur, she worked in the luxury goods group of Starwood Capital in New York and Paris, and as a management consultant at Bain & Co. and TechnoServe. Sarah graduated from Harvard with a Bachelor of Arts degree in Social Studies. M.M.LaFleur is named after her mother, whom she calls her biggest inspiration.

Testimonials about LadyDrinks Virtual Chats

What an awesome webinar! Thank you , Thank you. Great speaker, great tips. Your meetings are a notch above anything I have seen in current market. As an organizer you are very eloquent and have fantastic time management.

--Varsha Singh DNP APN, Neuroscience / Stroke Program Manager, St Joseph Health NJ

Thank you so much for including me in your community and allow me to share my work. You are building an amazing community of very powerful women! I'm impressed.

--Dolores Hirschmann, Founder, CEO, Investor, Masters in Clarity

Thank you Joya for all that you do. She created LadyDrinks to help empower women, and it has changed my life. She has introduced me to dozens of inspiring women who have guided me and encouraged me to take chances I would never of have taken before.

I am so grateful to so many connections you have made for me, thank you!! For those of you that do not know about Ladydrinks, please check out her webpage (www.ladydrinks.com)

--Sanketa Jain, Founder, EatKraveLove

LadyDrinks conducts weekly meetings where we get to discuss the progress we have made in our business and what support we might need from the group. This automatically puts you in a weekly growth mode breaking down the overall business development into tiny, actionable tasks and propels you toward the overall big picture progress.

--Meera Thomas, Interior Designer, MEERA THOMAS INTERIORS