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VIRTUAL EVENT: Conscious Consumption US

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How sustainable is sustainability for brands in the US?

About this event

From more frequent and extreme storms, unprecedented heatwaves, to global protests for equal rights and personal freedom, we’re feeling the impact of human-caused pressure on the planet and people. Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. Yet many aren’t acting upon it, resulting in what we can label a ‘sustainability paradox’.

Join us on Weds Nov 17 for an interactive virtual presentation on some of the key barriers amongst consumers, their expectations towards brands, and what sustainability means for your organization.

Fuelled by new proprietary InSites Consulting quantitative research amongst consumers in the US before (July 2019) and post-lockdown (October 2021), Joeri Van den Bergh will explore ‘sustainability’ through the eyes of today’s consumers.

Based on Joeri’s expertise in today’s conscious consumers’ behavior and habits, supported by our proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations from around the globe, you will learn more about American consumers’ perception and comprehension of sustainability.

We promise to provide answers to the challenges you might be facing in becoming more sustainable, and actionable insights on what consumers expect from future-proof organizations like yours!

Speakers

Joeri Van den Bergh – Managing Partner & Future Consumer Expert at InSites Consulting

Thomas Troch – Business Director InSites Consulting US

How to access the platform?  

After registering you have the option to click on 'Access the event' which will take you straight to the platform. The session will be hosted in Microsoft Teams.

Also, don't forget to add the event to your calendar.


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Organizer InSites Consulting

Organizer of VIRTUAL EVENT: Conscious Consumption US

At InSites Consulting, we empower people to shape the future of brands.

 

Stretching the boundaries of marketing research since 1997, we lead the way in innovative digital research technologies and methodologies, from our mobile-first online community platform, to our award-winning insight activation studio.

 

Our global team of 600+ researchers, marketers and innovators, make consumer-centric decision making a reality for more than a third of the world’s best brands, including BBC World, Heineken, L’Oréal, Mastercard, Philips, Volkswagen and Unilever.

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