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Viral Marketing Campaign: What Makes It Work? - A Master Class by ESSEC & Campus France

ESSEC Business School, Asia-Pacific

Saturday, January 12, 2019 from 1:30 PM to 3:30 PM (Indochina Time Thailand Time)

Viral Marketing Campaign: What Makes It Work? - A...

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Type End Quantity
ESSEC & Campus France Master Class
A Master Class by ESSEC & Campus France
Jan 12, 2019 Free  

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Event Details


Viral marketing campaigns build on the notion that consumers tend to assign high credibility to information coming from other consumers. By taking advantage of the networks of influences among consumers, it allows marketers to diffuse production information inexpensively and effectively to achieve large changes in consumer behavior. In this master class, we will talk about what viral marketing is and consumers' motivations, attitudes, and behaviors that determine the success of a viral marketing campaign.


Come experience a typical lecture under ESSEC's MSc in Marketing Management and Digital in this master class. You will also hear from Campus France the merits of choosing a French education and how higher education establishments like ESSEC are distinguished globally as top-ranked institutions. 


Join us in this master class

Date: Saturday, 12 January 2019

Time: 1:30pm to 3:10pm local time (registration starts at 1pm)

Venue: Grande Centre Point Ratchadamri, Bangkok


1 pm – 1.30 pm:         Event registration
1.30 pm – 1.50 pm:    Talk on “Why Choose to Study in a French Institution” by Campus France
1.50 pm - 2.50 pm:     Masterclass on "Viral Marketing Campaign - What Makes It Work" by ESSEC
2.50 pm - 3.10 pm:     Boosting Graduate Career Prospects: The ESSEC Way
3.10 pm onwards:      Q&A / Networking session


Speaker's Profile


Prof Tuck Siong CHUNG is an Associate Professor of Marketing and Associate Academic Director for MSc in Marketing Management & Digital at ESSEC Business School. Before joining ESSEC, he was the Assistant R&D Director in the Institute on Asian Consumer Insight (ACI). A champion of ACI’s digital behaviour cluster, he conducted industry workshops and served as keynote speaker and panel moderator in international conferences.

His research interests include consumer online behaviour, marketing analytics, mobile & digital marketing, and online personalization of products. His works are published in top academic journals such as Marketing Science and Journal of the Academy of Marketing Science (JAMS). One of his publications on personalization through social networks won the JAMS Sheth Foundation Best Paper in 2017. 



About ESSEC Business School
Founded in 1907 in France, ESSEC Business School is one of the world's top international business schools. Combining the best elements of top-ranked programs with significant global career exposure, our Master's programs include:

  • Global MBA
  • Master in Finance  
  • Master in Management
  • Advanced Master in Strategy & Management of International Business
  • Master in Data Sciences & Business Analytics

Global Rankings


Global Campuses


Career Benefits


International Community


Best regards,

ESSEC Business School, Asia-Pacific
5 Nepal Park
Singapore 139408
Tel: (65) 6413 9729


Have questions about Viral Marketing Campaign: What Makes It Work? - A Master Class by ESSEC & Campus France? Contact ESSEC Business School, Asia-Pacific

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When & Where

Grande Centre Point Ratchadamri, Bangkok
53/2 Ratchadamri Rd, Khwaeng Lumphini, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand


Saturday, January 12, 2019 from 1:30 PM to 3:30 PM (Indochina Time Thailand Time)

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ESSEC Business School, Asia-Pacific

ESSEC Business School, founded in 1907 in France, is one of the world’s top international business schools. Our campuses in Europe (Paris), Asia-Pacific (Singapore) and Africa (Rabat) serve as gateways for students and professors to gain access to and develop networks in multiple regions of the world. We have a wide network of academics (162), alumni (50,000) and corporate partners (500) throughout the world.

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