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Viewability & Transparency Roundtable

PluggedIn BD

Wednesday, February 22, 2017 from 8:30 AM to 10:00 AM (EST)

Viewability & Transparency Roundtable

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Admission Ended $65.00 $2.62
General Admission 2d 15h 18m $75.00 $2.87

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Event Details

Join PluggedIn & Industry Index on February 22nd as we discuss Transparency & Viewability from a publishers and advertisers perspective. This is a metric that has been gaining momentum in the ad industry as what is defined as a viewable ad and how transparent are companies when it comes to measuring the metric. Some of the questions that will be asked include:

How do you make sure ads are tracked, measured and seen? How much are you paying in hidden fees for black-box technologies? What counts as “viewability”? We’ll look at how to make sure every ad is in view, for the intended person in the right channel, and that media spend makes its way to the page.

Participants Include:

Beeswax: Ari Paparo, CEO

Genesis Media: Mark Yackanich, CEO

Inform: David Motta, VP National Director of Digital Sales

MetaMarkets: Mike Driscol, CEO

Smart AdServer: Corey Kronengold, CMO

Sonobi: Anthony Katsur, President

Stitch Video: Chris Smith, Founder & CEO

Unruly: Seho Lee, VP Programmatic Sales

Wired: Doug Grinspan, Head of Revenue

Unruly: Seho Lee, VP Programmatic Sales

NewsCorp: Stephanie Layser, Programmatic Strategist

This is a roundtable that you will not want to miss as we bring together founders, CEO's, and industry executives to tackle advertising transparency.

Have questions about Viewability & Transparency Roundtable? Contact PluggedIn BD

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When & Where

Frankfurt Kurnit Klein & Selz
488 Madison Ave
New York, NY 10022

Wednesday, February 22, 2017 from 8:30 AM to 10:00 AM (EST)

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PluggedIn BD

PluggedInBD produces the conferences Content Israel & IsraelAdTech, along with exclusive roundtables in NY. The goal is to bring together entrepreneurs, founders, and industry executives to build industry relationships, grow their companies, and learn from industry leaders. 

Our monthly roundtables bring together founders, CEO's, and executives to discuss trending industry topics, with the objective of unlocking the full value of doing business together. Roundtables have included mobile, social media, content marketing, programmatic, native advertising, and many others.

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