*** We care about your health and want everyone healthy and thriving in their product roles. The recent spread and threat of COVID-19 are forcing some live event changes across the globe. Thankfully, we've put the wheels in motion for attendees to video-in via a webinar. ***

Please register for the event as usual by selecting the complimentary ticket -- a zoom link will be provided to join before the event starts

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TOPIC: VidMob Product VP on Creative Data in the Ad Tech Space

Campaign effectiveness has two performance levers: media & creative. To date, the ad tech industry has focused primarily on solving for the media lever, with hundreds of companies built to optimize ad budgets. But what about the creative side? How do you bring an ad tech lens to a subjective space, and how do you build a product around it? In this session, VidMob Product VP Bethany Gostanian speaks on how to think about “creative data” and the challenges faced when carving out a new category of ad tech.

About the Speaker: Beth Gostanian is the Head of Product at VidMob where she is responsible for overseeing VidMob’s overall product strategy and roadmap. Prior to joining VidMob, she was VP of Research at Kantar Millward Brown where she worked with digital publishers, media agencies and brand direct clients to measure the effectiveness of their multi-media marketing efforts and develop best-in-class ad measurement products. Before that, Beth was a Director of Research at Kantar, applying her analytical mindset on behalf of her clients in brand and communications tracking, brand strategy, consumer segmentation and copy testing. With many years of experience in the marketing research industry and a background in social science, Beth is passionate about understanding the emotional connection between consumers and brands and building products to measure & facilitate that connection. She lives with her wife and spoiled cat Theodore in New York City.

AGENDA

6:00 - 6:30 pm - Pre-Event Networking + Icebreaker in Break Out Rooms

6:30 - 7:20 pm - Speaker Presentation + Q&A

7:20 - 7:30 pm - Shout outs!!

7:30 - 7:45 pm - Post Event Thoughts & Additional Networking

Please note this event is free thanks to the patronage of our generous partners: we are grateful for their support! Products That Count shares limited contact information with them.