VIDEO ROAD MAP: [Part 1] On-Ramp Program & [Part 2] Full Throttle Video
VIDEO ROAD MAP: [Part 1] On-Ramp Program & [Part 2] Full Throttle Video

Multiple Dates

VIDEO ROAD MAP: [Part 1] On-Ramp Program & [Part 2] Full Throttle Video

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1235 Eagletrace Court

London, ON N6G 0K8


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Discover Your 8-Cylinder Story On The Branding Highway 

This initial Discovery session facilitated by international brand strategists Gair Maxwell & Dana Zilic, is designed for small business owners and solopreneurs. This highly-interactive, game-changing process combines the dynamics of a small group with follow-up coaching as you strive to reinvent your business or personal brand . Working together with Gair & Dana, you will participate in a series of exclusive “Story Extraction” exercises and be able to bring the real and original “you” to the market – without relying on the crutch of “Category Language” and sounding like everyone else in your space.

Key Deliverables:

An “8-Cylinder Story” that serves as the explosive starting point and foundation for any business or personal brand seeking wide-open growth and impact. 
  • Full Day Interactive Group Session
  • Exclusive “Story Extraction” Exercises (Genesis/Nutcracker/ Everest/Batman) 
  • Learn how to Identify Basic Plot Lines 
  • Develop your own “Tribal Narrative” 
  • Identify “Philosophical Anchors”; the key driver of your on-line Publishing Strategy 
  • 60-minute Personal Coaching Session to position your “8-Cylinder Story” 


Full Throttle Video will have attendees rising above the noise to attract more clients and customers with the videos that they create! 

Understanding online viewers and how their minds work is critically important for increased engagement. Video & Social Media Marketing Strategist Melissa Schenk will teach busy marketers & business owners what tools are an absolute NECESSITY to stand out online and how to develop content that will inspire change, engage effective communication and accelerate their business to the next level - having their customers take action!

Training will teach individuals how to create content-quality videos for social media using their own cell phone, and how to get videos ranked at the top of YouTube and Google to obtain more views instantly, how to get increased exposure and traction on Facebook Feeds, as well as provide the most-up-to-date content, tips & tricks pertaining to online exposure, relevancy, frequency, engagement and authority.

Be Seen! Be Heard! Be Remembered!

Key Deliverables:

  • Pre-Video Prep: Determining the Intention of your Videos 
  • Conducting Keyword Research
  • Creating a “Shot List” out of 30 (at least) targeted keywords
  • Developing Your Big Picture Strategy 
  • Online Success
  • “Teaching Video” Formula 
  • YouTube Video Presentation Template / Scripting Outline 
  • Important Controls/ Settings on your iPhone 
  • Videotaping Techniques: How to get quality filming out of your iPhone
  • Steady Filming/Tripod Options (a mini tripod will be included)
  • Audio: Accessories that will allow you to capture crisp audio on your iPhone using an external microphone                  (Brando Mini-Mic will be included)
  • Lighting: What to watch for and how to add sparkle to your videos
  • Video Presentation Techniques for Filming Your Content 

Uploading/Optimizing/ Ranking and Driving Traffic to your Videos 

  • Discover Google’s Zero Moment of Truth & Understand its Relevance to your Content
  • The Three Touch Points of Customer Engagement 
  • The Four Pillars of YouTube Success (Content, Optimization, Traffic, Engagement) 
  • Learn how to Analyze the Impact of your Brand Online 
  • Tips & Techniques using Online Video to Generate Leads 
  • Strategies to Grow your Email List using Video
  • How to Find Meta Tags for any YouTube Video

Workshop Dates

*PLEASE NOTE: Corresponding 2 Day Workshop Dates are located on the same line for Day 1 & Day 2

EXAMPLE: When registered for Part 1 on Nov. 8th, you are automatically registered for Part 2 on Dec 14th, etc.

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1235 Eagletrace Court

London, ON N6G 0K8


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