$15 – $20

Video Marketing: Powering Your Personal and Company Brand

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Pioneer Bank

652 Albany Shaker Road

Albany, NY 12211

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Refunds up to 7 days before event

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Many experts claim that video is the future of content marketing!

According to HubSpot, by 2019 video will claim more than 80% of web traffic, what is more, data suggests that adding a video to marketing emails can boost click-through rates by 200-300%, and that 64% of customers are more likely to buy a product online after watching a video about it. With statistics like that, can you afford to ignore video as part of your content marketing efforts?

In this topical and vital Breakfast Brief, you will hear from one of the Capital Region's leading experts about how you can embed video into your personal and business brand. We will discuss how you can use video to grow your personal brand and your company's brand, and the questions you didn't even know to ask! We will discuss all of the misconceptions surrounding video marketing and content, and what you should do about them. For anyone interested in the future of video marketing, this will be an unmissable event!


About the Speaker ...



I’m Paul Potratz and I’ve owned my own digital marketing agency for 15 years now. I’ve built my success through maintaining the mantra that if you want what you’ve never had, you must do what you’ve never done. Still, so few are leveraging video content in their marketing strategies despite it being the highest converting medium. Did you know adding a video to a page can increase conversion rates by 80%?


I’ll be sharing the best ways to leverage video in your strategy, so you’re no longer missing out on this massive opportunity to grow your business.


Here’s what you’ll learn:


  • How to create videos that exceed 300 shares and 100,000 views

  • Video best practices for Youtube, LinkedIn & Facebook- Free platforms you should be advertising on.

  • The best gear for creating video & vlogging content.

  • Appropriate video lengths for different styles of content.

  • How to make videos viewers are compelled to watch.

  • How to make sales with your videos without being a salesman.


About the Sponsor ...


Pioneer Bank’s philosophy is centered on developing engaged employees that are dedicated to providing customers with a convenient, highly personalized level of customer service and being easy to do business with. Pioneer is committed to giving back to the community by partnering with local organizations and businesses. Pioneer has more than $1 billion in assets and currently has 22 branches in the Capital Region.


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Date and Time

Location

Pioneer Bank

652 Albany Shaker Road

Albany, NY 12211

View Map

Refund Policy

Refunds up to 7 days before event

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