$225

Video Marketing, Level 2; a 3-class series

Event Information

Share this event

Date and Time

Location

Location

Greater Peterborough Chamber of Commerce

10 Wilton Road

Peterborough, NH 03458

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

This series is for people who have taken our original Video Marketing and Broadcasting workshop (Level 1) and/or for those who have some experience with producing videos, but who haven't followed through on planning for an shooting videos for social media.

WE RECOMMEND ATTENDANCE AT ALL THREE WORKSHOPS AND THERE IS NO DISCOUNT OR REFUND for taking fewer than that.

WHAT YOU'LL LEARN AND WHEN

CHECK OUT OUR VIDEO ABOUT THE SERIES: https://www.youtube.com/watch?v=vhiSqX4jp1Q&t=37s

CLASS 1, January 3

We'll briefly walk through who is using which social media sites, and then you'll decide where to focus your efforts any why. You'll develop a priority target audience "personae" or avatar--literally an image of the key person you want to reach with your video. We'll discuss how you will develop a marketing and editorial calendar to keep yourself on track with video production and video promotion.

CLASS 2, January 10

You will all roll up your sleeves and start drawing out your STORYBOARD, a vital video marketing tool to get you thinking in terms of scenes, key messages, and timing. Yours will have three key segments and we'll outline what should be in each segment for maximum effectiveness. You will then use this STORYBOARD to produce several "demo" videos for Class 3. [Hint: this is where things will get really exciting!]

CLASS 3, January 17

In this class you'll present three "demo" videos that you've created:

1) 2 minutes or less,

2) 60 seconds, and

3) 15 seconds for your fellow students.

We'll follow each with a group discussion of constructive feedback. Don't worry: we're not going to pick on your hairstyle or be haters about anything!

This series will be a ROADMAP TO YOUR EVENTUAL SUCCESS! You'll know what your next steps are and how you'll get there.

You will also join our FACEBOOK GROUP in which we will all keep each other accountable, ask questions, report our successes, share timely articles, and just continue our class comaderie long after the series ends.

Share with friends

Date and Time

Location

Greater Peterborough Chamber of Commerce

10 Wilton Road

Peterborough, NH 03458

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved