NEXT is an in-person, action-based five-week program that lets early-stage entrepreneurs apply Steve Blank's Customer Development methodology in a challenging and socially accountable environment in your local community.
Why Should you attend a NEXT: Customer Discovery program?
Listen to what Steve Blank has to say about NEXT
Early stage entrepreneurs often become infatuated with their product -- building something to solve a problem they think (or sometimes hope) people actually have. But the reality is that there is nothing more powerful for an entrepreneur than building a product that solves a real problem for a customer. It's only by structured customer discovery that you'll learn what your customers need to have solved, how to solve it easier, cheaper or faster, and what they will pay to get the job done. It seems so simple, but most entrepreneurs waste lots of time and resources bypassing customer discovery or accomplishing it by trial and error.
With NEXT you'll put down your product and pick up a notebook to start speaking with your potential customers -- actual businesses and users. Expect to interview over 50 prospective customers during NEXT and get extensive feedback from experienced entrepreneurs in your local community. You'll be a part of a cohort of other entrepreneurs as well as mentors and coaches to help you even after the course is complete.
And most importantly, you'll finish NEXT with an answer to the question: "Why Should I Build This Product?" NEXT helps you to break down your assumptions, fail fast and get laser focused on building something your customers will love. Come out more prepared to speak about your company, to deal with feedback and to answer the tough questions from potential employees, partners and investors. All in all, you'll be more prepared to succeed -- and that's what NEXT is about: "Getting you ready for whatever's NEXT."
Is your team up for the challenge?
Techstars is a global ecosystem that empowers entrepreneurs to bring new technologies to market wherever they choose to live. With dozens of mentorship-driven accelerator programs and thousands of community programs worldwide, Techstars exists to support the world’s most promising entrepreneurs throughout their lifelong journey, from inspiration to IPO. Techstars provides access to tens of thousands of community leaders, founders, mentors, investors, and corporate partners, allowing entrepreneurs to accelerate the pace of innovation and do more faster. Techstars supports every stage of the entrepreneurial journey – from early stage grassroots community development to more formal opportunities that provide education, experience, acceleration, funding, and beyond. Techstars Startup Programs include Startup Weekend, Startup Digest, Startup Next, and Startup Week.
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