$65 – $200

Vendor Registration- JBF Edina Spring 18

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Charles M Schulz- Highland Arena

800 Snelling Avenue South

Saint Paul, MN 55116

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Refund Policy

Refund Policy

No Refunds

Event description


Be a vendor at JBF Edina's Spring event in St Paul and put your business in front of our huge audience of moms, expecting moms, and families. All tables will be strategically placed at the event, allowing access to the thousands of shoppers at the event.

* New This Year* - be a vendor for the full 4-day event or choose a single day booth. (Discount for the full 4 days)

We only allow one of each type of business category per event (i.e. book seller, insurance agency, etc) to maximize your experience at the event.

The full hours for the event are:

  • Wednesday, April 4, 2pm-8pm (presale)
  • Thursday, April 5, 10am –7 pm (first day open to the public)
  • Friday, April 6, 10am – 8 pm (with 1/2 price presales beginning at 6pm)
  • Saturday, April 7, 9am – 6 pm (1/2 Price Sale)

Single Day Choices and Demographics:

Wednesday, April 4th, 2pm - 8pm: Hundreds of local moms (no children allowed this evening). A key demographic also included in this evening is first-time parents and first time grandparents.

Thursday, April 5th, 10am-7pm: Hundreds of local moms with children. A key demographic for this time period is stay-at-home moms.

Friday, April 6th, 10am - 8pm: During this day we have lower foot traffic but in the evening will be the start of the JBF half-price presale for those with a presale pass. Hundreds of local families (children are allowed). If you choose this evening, we encourage you to create a 'half-price' offer for your booth starting at 6pm (ie-half-off registration fee, buy one-get one half-off, etc).

Saturday, April 7th, 9a-6pm: Hundreds of local families. This day attracts customers that are not able to attend during the work week and is our half price day. We encourage you to create a 'half price' offer for your booth (ie-half-off regitration fee, buy one-get one half off, etc.)

*Full event booths include all 4 days for half the cost of single day prices!*

Booths include placement of your ad in our family packs that are given to the first 500 shoppers. You provide your own ads, coupons and/or promotional items for the Family Packs (500 copies) by March 10, 2018. You may choose any color paper, up to 8.5x11", and may use both sides. You design the coupon or flyer but we strongly encourage you to make it some type of offer (i.e. buy one get one ½ off, free 1 hour consultation, etc). We have found that offer ads are the ones that draw more customers back to the vendors after the sale is over.

Booth vendors will need to provide a 6 to 8-foot table, a chair, table coverings and display items necessary for the duration of the sale. Full event vendors do not have to be present at all times but we recommend mazimizing your presence for best results. No phone lines will be available. Electrical outlets are very limitied and will require a long extention cord provided by you.

We encourage you to do a giveaway from your booth to entice customers to visit you as well as to aid you in collecting customer contact information.

You are solely responsible for the manning, operation, setup and breakdown of your booth.

The limited number of spaces are available on a first-come, first-reserved basis, and are not held until payment is complete.

For a complete event schedule and more event details go to our website - edina.jbfsale.com.

Thank you for your interest in being a Vendor at the JBF Edina Spring 2018 event in St Paul. We would love to help you reach new customers!


Do I need to be there the whole time?

No, you are free to set your own booth hours within the event. We offer full event booths as well as daily booths. The busiest times will be Wednesday night, Thursday morning, Friday night and Saturday morning.

Is my registration refundable or transferrable?

No, there are no refunds on vendor registrations and they are not transferrable.

Is the booth spot for my business already taken?

Click register and then select the ticket for the package you would like. The order form will ask you for your business. If it is listed and not greyed out or already selected, it is available :). Select it and once you finish registration the spot is yours!

What if my business is not listed for the booth tickets?

If your business is not listed, please email jenicrabtree@jbfsale.com to confirm your business meets our criteria for family-friendly and further help with registering.

What are the booth setup times?

Full Event / Wednesday Booths: Wednesday, April 4th, 1:30pm

*Full Event booths remain in place until the Saturday take-down time

Thursday Booths: Thursday, April 5th, 9:30am

Friday Booths: Friday, April 6th, 9:30am

Saturday Booths: Saturday, April 7th, 8:30am

What are the booth take-down times?

Wednesday Booths: Wednesday, April 4th, 8:00pm

Thursday Booths: Thursday, April 5th, 7:00pm

Friday Booths: Friday, April 6th, 8:00pm

Full Event / Saturday Booths: Saturday, April 7th, 6:00pm

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Date and Time


Charles M Schulz- Highland Arena

800 Snelling Avenue South

Saint Paul, MN 55116

View Map

Refund Policy

No Refunds

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