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VanMoof, Thinking Outside of the Box: Shipping Two Wheel Innovation Worldwi...

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Jointidea Kanyon

Büyükdere Cad. Levent, Şişli, 34394 Istanbul, Turkey

Istanbul, --

Turkey

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Description

In this Design Business Case, Professor Edgar Gonzalez will explore the case of VanMoof an innovative Bicycle company based in the Netherlands with global aspirations. A killer product, a star website, a revolutionary approach, and a star service get all trashed when the last link of the chain does not belong to your control and compromises the whole experience. In an interactive format we will walk through each of the competitive advantages and innovations that van Moof brought to the market, and discuss how one of the biggest problems compromise the global star. The workshop is suitable for anybody involved in any kind of enterprise, takeaways include a vision on how Design can provide a competitive advantage and the pros of integrating design from an early stage in any endeavour.

About the Speaker

Based in Madrid, Edgar Gonzalez leads the Bachelor in Design program at IE School of Architecture and Design. He founded EGD Edgar Gonzalez Design, a Strategic Design Agency, where he serves clients as a strategic consultant specialized in applying design processes to complex problems and narratives. As, Editor-in-chief of edgargonzalez.com since 2002, one of the main reference websites about architecture and design in the Spanish speaking world, he is tuned in to news and trends in architecture and design throughout the world. Especially interested in themes at the threshold of the architectural practice, he researches the relationships between new technologies and media for creative processes and contemporary cities. He has served as guest professor and speaker in several universities and has been the curator and designer of several exhibitions and cultural projects. From 2000 to 2002 he worked as an architect at Zaha Hadid Architects in London and at Arquitectura Torres Nadal from 2002 to 2005. He also served as an editorial designer for the Architectural Association London, The Economist, and The Guardian. He holds a Bachelor in Architecture ( ITESO University, Guadalajara, Mexico, 1996) and an M.A. in Complex Architecture (Alicante University, Alicante, Spain, 2007).

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Date and Time

Location

Jointidea Kanyon

Büyükdere Cad. Levent, Şişli, 34394 Istanbul, Turkey

Istanbul, --

Turkey

View Map

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