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Vancouver, Coast & Mountains Forum

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Location

Anvil Centre

777 Columbia Street

New Westminster, BC

Canada

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Destination British Columbia invites you to join us on Oct. 25th for the Vancouver, Coast & Mountains Forum. The morning of networking and presentations will include a corporate update from Destination BC CEO Marsha Walden. This will be followed by brief updates from our team members.

Other highlights will be a special presentation by Google Canada on the importance of data, and the Destination BC presentation: "Tag, you're it: Why digital tagging is imperative to creating a competitive advantage for British Columbia's tourism industry." We'll explore what tagging is, why we're trying to tag the province, how you can benefit from tagging, and how to tag your website.

Don’t miss this chance to learn more about Destination BC programs and how we are using tagging to gather data to generate consumer insights, such as an understanding of BC's best customers and the impact of our marketing programs.

Agenda

8 a.m. to 8:30 am – Registration and networking. Coffee/tea and snacks will be served.

8:30 a.m. – Welcome

8:35 a.m. – Marsha Walden, CEO

9:05 a.m. – Destination Development & Remarkable Experiences programs

9:20 a.m. – Travel Trade and Travel Media Relations update

9:35 a.m. – Global Content update

9:50 a.m. – Questions for speaker panel

10 a.m. – Break

10:30 a.m. – Google Canada presentation

11:10 a.m. - "Tag, you're it: Why digital tagging is imperative to creating a competitive advantage for British Columbia's tourism industry."

12 p.m. – Audience questions and wrap up.

If you have any questions, please contact: Heather Boyd, Manager, Vancouver, Coast & Mountains and Industry Programs, 604-660-3564 or heather.boyd@destinationbc.ca


We look forward to seeing you there!

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Date and Time

Location

Anvil Centre

777 Columbia Street

New Westminster, BC

Canada

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