$99 – $125

Value Proposition Design - Workshop

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Economic Development and Industry Relations

1805 Collaboration Place

Ames, IA 50010

Refund Policy

Refund Policy

Refunds up to 7 days before event

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Value Proposition Design

Any good marketing or sales campaign begins with sharing the compelling reason for buying your product or service. But it can be incredibly difficult to unlock that crystal-clear description of the value you think your company can provide to a customer. Or perhaps you aren’t sure if your existing value proposition is still relevant to the customers you want to reach. What do you do when the right words seem elusive?


This daylong workshop event is designed to teach Iowa businesses how to create more effective value propositions and leverage them into higher sales. Participants will learn to use specific tools, in conjunction with real-time feedback from the CIRAS Team, to help you create an offer that resonates with your target markets.


Among other things, attendees will learn:

  • How to use and apply elements of Value Proposition Design from Strategyzer

  • Tools for describing a meaningful customer profile

  • How to articulate the value created by your products and services

  • How to ensure the fit between customer needs and value from products/services

  • Simple tests that can increase your product launch success.


CIRAS experts will walk you through the process, and each participant will go home with a complimentary copy of the book “Value Proposition Design. CIRAS encourages you to participate with others from your company in groups of 2-4 people to ensure you have a comprehensive perspective on your customer and product or service. Accordingly, CIRAS offers a discount when two or more people register from the same company.

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Date and Time

Location

Economic Development and Industry Relations

1805 Collaboration Place

Ames, IA 50010

Refund Policy

Refunds up to 7 days before event

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