$125

Value Proposition, Branding, & Marketing for Job Seekers

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Hopewell Train Station

2 Railroad Place

Hopewell, NJ 08525

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WE ARE MEETING 5 TIMES; JANUARY 15, 18, 22, 25 AND FEBRUARY 1. TOTAL INVESTMENT IN YOUR FUTURE $125

Are you wondering why does it take so long to find the right job? Wish there was a way to land your ideal job faster? Then this program is for you! Whether a job seeker, career transitioner, re-entering the workforce, or seeking career management tips for advancement, this program will guide you step by step through the process.

Most job seekers erroneously start their search with a resume followed by a flurry of unproductive activities and tasks. This Wild West approach - bullets aimed in a general direction with high hopes of landing guarantees frustration, discouragement, lack of confidence and anxiety. Seekers are mystified why interviews elude them when are so busy.

Consider there is a better way. Looking at how companies launch products, you realize they aren't just tossed in the market with hopes for the best. There are critical sequential components that are in place before the advertising begins. Job seekers can benefit by following a similar structured and systematic approach. In your case, you are the product and your success can be defined as landing the job you want, at the salary you want, with the employer you want.

Alex Freund, "The Landing Expert," leverages his corporate experience as a hiring manager and as an experienced interview specialist having worked with hundreds of job seekers from diverse industries and backgrounds. He has designed this program to provide job seekers a systematic roadmap in their job search.

In these five, highly interactive two-hour session program, Alex shares why some candidates land more quickly and how you can too! At each presentation a critical path point is revealed providing you a framework for your own success. You'll learn why you should never start your search with a resume. Each session also includes interviewing (Alex’s area of specialty) and how to respond to those common, difficult, embarrassing, and "gotcha" questions.

CLASS 1 – PERSONAL VALUE PROPOSITION for Job Seekers

  • Examine a new pathway for job search
  • Define personal value proposition
  • Identify elements of a strong personal value proposition
  • Learn what makes you valuable and how to build your powerful personal value proposition
  • Experiential, interview skill building exercises

CLASS 2 – PERSONAL BRANDING for Job Seekers

  • Define personal branding
  • Discover the 5 distinct characteristics of a compelling personal brand
  • Identify your brand attributes to construct your brand
  • Examine common misperceptions about personal branding
  • Experiential, interview skill building exercises

CLASS 3 – PERSONAL MARKETING for Job Seekers

  • Assess past, outdated and current marketing methods
  • Identify "must have" marketing materials
  • Determine your target audiences and how to reach them
  • Compare the nuances of "push" vs. "pull" marketing
  • Experiential, interview skill building exercises

CLASS 4 – PERSONAL ADVERTISING for Job Seekers

  • Examine what advertising is and isn't
  • Learn what makes advertising effective
  • Explore forms of personal advertising
  • Understand what advertising options are optimal in a job search
  • Experiential, interview skill building exercises

CLASS 5 – PULLING IT ALL TOGETHER

  • Review key concepts presented in program
  • Share and refine personal value propositions
  • Open Q&A

NOTICE: A copy of the presentation and supplemental materials will be forwarded to each participant via email the day after each class. Cancellation requests received prior to January 15th, 2018 receive a full refund. No refunds full or partial on or after January 15, 2018.

REGISTER NOW at http://bit.ly/2zUSPnd


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Hopewell Train Station

2 Railroad Place

Hopewell, NJ 08525

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Refund Policy

Refunds up to 1 day before event

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