Rosenfeld Media is pleased to present full-day workshops by three leading User Experience authorities...

March 23 - STEVE KRUG

Do-It-Yourself Usability Testing: The Workshop

Usability testing is the single most valuable thing you can do to improve a Web site, a Web application, or a piece of software, and not nearly enough of it gets done. In this day-long workshop, Steve Krug, author of Don't Make Me Think and Rocket Surgery Made Easy, will teach you how to do your own low-cost/no-cost testing that's simple enough to make it a routine part of your design process.   
Detailed description    

March 24 - INDI YOUNG

Mental Models: Aligning Design Strategy with Human Behavior

There are plenty of workshops that teach you how to design well. There are more that teach you how to test and improve your offerings. But there are very few workshops that teach you what to design.

In this workshop, Indi Young, author of Mental Models: Aligning Design Strategy with Human Behavior, will teach you the skill of building mental model diagrams--a powerful tool to help you create products and services that do a better job of meeting the real needs of your users.

Mental model diagrams will help you choose among the many opportunities your organization could pursue. They also function as a strategic roadmap, allowing you to see where your support is strong and where it needs shoring up. The diagram is long-lived, too, allowing your evolving team to use it like a touchstone over the course of 10 years or more.       
Detailed description

March 25 - LOU ROSENFELD 

Adaptable Information Architecture: How to Say No to Your Next Redesign

Is your site stuck in a cycle of redesign after expensive, painful redesign?  Are you tired of making short-term, cosmetic changes, and never really solving problems for your site's users?  Then attend this workshop!

Lou Rosenfeld, co-author of Information Architecture for the World Wide Web, will teach you practical skills and show you design approaches that will help you tune and tweak your site's information architecture, improve your users' experiences with your site, all while costing your employer less than just about any redesign initiative.      
Detailed description 

LOCATION AND SCHEDULE

Workshops take place at the San Francisco State Downtown Campus, located at 835 Market Street in downtown San Francisco,  

Each workshop runs from 9 am to 5 pm. Doors open at 8:30 for sign-in and continental breakfast. There will be morning and afternoon beverage/snack breaks. Lunch will be on your own; a list of local restaurants will be provided.

REGISTRATION RATES

Early registration rate ends March 4th at midnight (Pacific Time).

GROUP DISCOUNT

Groups of three or more get a 10% discount. Use discount code GROUP when registering.

CANCELLATIONS AND SUBSTITUTIONS

Payment is required in advance; but it is refundable, less a $100 processing fee, if you notify us at least one week before the workshop. If you fail to attend and do not notify us at least one week in advance, your money will not be refunded.

Substitutions are accepted if we are notified no later than the day before the workshop. Notify us about cancellations or substitutions by sending a message to Rosenfeld Media.

OUR OTHER SPRING 2011 WORKSHOPS 

Atlanta
April 27 - Steve Krug   Do-It-Yourself Usability Testing
April 28 - Whitney Quesenbery  Crafting Stories for User Experience
April 29 - Lou Rosenfeld   Adaptable Information Architecture

Chicago
June 1 - Steve Krug   Do-It-Yourself Usability Testing
June 2 - Ginny Redish  Letting Go of the Words – Writing Web Content that Works
June 3 - Lou Rosenfeld   Adaptable Information Architecture

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