$845 – $895

UX Workshops November 7 & 8, 2019

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Location

American Institute of Architects San Francisco

130 Sutter Street

Hallidie Building, Suite 600

San Francisco, CA 94104

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Rosenfeld Media is bringing two UX research experts, Kate Rutter and Kristen Skinner, to San Francisco in November to teach day-long workshops. These are a great opportunity to deepen your research skills and learn with peers—not to mention get away from the office.

Ticket prices go up October 8.

Who’s teaching and what they’ll cover

November 7

Crafting Metrics for UX Success

Lean strategist with visual communication chops

Participants will learn the components of a successful metric: how to identify clear, specific, actionable, quantitative, and time-based product metrics. The team will identify the key uses of their product, find the best metrics to measure specific user interactions, outline a plan for instrumenting key interfaces and gain the knowledge needed to track these metrics over time.

Most company metrics and analytics miss the most important question: “Does our product work for our users?” By adding meaningful metrics for UX success to a design toolkit, teams are better equipped to measure interactions that are core to the product’s purpose. When relevant metrics are used to inform and support design decisions, the results can be both strategic and persuasive.


November 8

Design your Design Organization

Head of Design Management at Chase

Organizations of all sizes are investing in design like never before. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. For design organizations to successfully deliver value to customers and to the business, design teams need the support of strong operations.

This workshop will focus on how to establish best practices for end-to-end experience oversight, and how all the critical pieces fit together– strategy, business goals, design, execution, technology, and customer needs – to produce amazing experiences for multiple platforms.

Kristin Skinner, Executive Director, Head of Design Management at Chase, former Head of Design Management at Capital One, and co-author of Org Design for Design Orgs: Building and Managing In-House Design Teams, will shine a light on the operational challenges and considerations of running a design organization, and what works and what doesn’t. Drawing on her experience managing design teams and organizations at Microsoft’s Pioneer Studios, Adaptive Path, Capital One, and Chase, Kristin will discuss how what happens “behind the scenes” and how a focus on design management and operations can ultimately affect a design organization’s output, quality, and effectiveness.

This workshop is for people who are in the early to mid stages of establishing or reimagining a design operations and management practice in their organizations.


Groups of 3 or more receive $50 off each ticket when registering as part of the same order.
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Date and Time

Location

American Institute of Architects San Francisco

130 Sutter Street

Hallidie Building, Suite 600

San Francisco, CA 94104

View Map

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