UX Workshop November 7, 2019
Event Information
Description
Rosenfeld Media is bringing UX research expert, Kate Rutter to San Francisco in November to teach a day-long workshop. This is a great opportunity to deepen your research skills and learn with peers—not to mention get away from the office.
Ticket prices go up October 8.
Who’s teaching and what they’ll cover
Crafting Metrics for UX Success
Participants will learn the components of a successful metric: how to identify clear, specific, actionable, quantitative, and time-based product metrics. The team will identify the key uses of their product, find the best metrics to measure specific user interactions, outline a plan for instrumenting key interfaces and gain the knowledge needed to track these metrics over time.
Most company metrics and analytics miss the most important question: “Does our product work for our users?” By adding meaningful metrics for UX success to a design toolkit, teams are better equipped to measure interactions that are core to the product’s purpose. When relevant metrics are used to inform and support design decisions, the results can be both strategic and persuasive.
