UX Strategy
UX Strategy

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The Interactive Hub

Ambachtenlaan 8

Leuven, Belgium

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Event description


Improve your results with great UX, the cornerstone of succesful digital products and services.


Everyday I encounter skilled professionals who are involved in designing digital products and services. They’re not all designers though: they’re product marketing managers, sales executives, digital experts, architects, developers,… in short,  everyone who plays a substantial role in getting usable and delightful digital products out into the world.

Unfortunately – more often than not – all those great people interpret design as drawing a screen on a sheet of paper, creating a wireframe with a design tool or designing a mockup in a graphic editor. That’s not what great design is about.

Great design – and more specifically: great UX design – is about integrating user experience right into your business strategy and value proposition, and then transforming your business and product goals into a succesful product. To achieve that, you need a solid UX design process. And this is precisely what you are going to learn in this masterclass:

  1. How you can create your own UX framework.
  2. How you implement a UX design process to get a superb digital product into the market.

And as a bonus we will perform live user-testing of a selection of websites of attendees. So everyone can go home with actionable quick wins to improve their own websites. It will be fun and it will be eye-opening!


  • Create your own UX framework
  • Discover how to integrate UX in your value proposition
  • Define a design vision, based on the relevant usability principles for your digital product or service
  • Learn what a solid UX design process looks like
  • Get quick wins to improve your website

Level: beginner and advanced

Note: no specific prior knowledge is required (e.g. advanced HTML training) but it’s not a basic (usability) training.

Target group:

  • product managers
  • marketing managers
  • program managers
  • communicatons managers
  • customer experience managers
  • business development managers
  • business analysts

Key Take-aways:

  • Integrate UX in your business strategy
  • Use a UX framework to support the design process of your products and services
  • Expand your knowledge on usability and great design


Questions or remarks, please contact Rien van den Bosch of Duval Union Academy
+32 477 200 839

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The Interactive Hub

Ambachtenlaan 8

Leuven, Belgium

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