Whether you are an entrepreneur, UX/UI designer or part of an intreprenuerial team, this master class taught by UX guru Jaime Levy offers an impactful and personalized way to quickly get up-to-speed on the practice of UX Strategy techniques for devising innovative digital products. Get personalized feedback from Jaime by taking this master class that meets for six weeks live via Skype on Saturdays, February 25-April 1, from 10-11 a.m. PST
The master class requires access to the 5-part video training series professionally produced by O'Reilly Media (either $39 for a 1-month streaming Safari membership and the 10-day free trial or $200 to download/own the entire series) and the course textbook ($15 ebook/$21 hardcopy).
These master classes are currently open for enrollment:
Mondays, Feb. 20 - March 27, from 10-11 a.m. PST (in session, but you can sign up here for Monday by 2/27)
Fridays, Feb. 24 - March 31, from 10-11 a.m. PST (sold out)
Saturdays, Feb. 25 - April 1, from 10-11 a.m. PST (one ticket left!)
(Please add your name to the waitlist if a class fills up.)
This is what you get:
6 Live Online Sessions With Jaime
Jaime meets with a group limited to five students in weekly Skype sessions to give candid feedback on homework assignments. In these sessions, you will be personally coached to correctly apply UX Strategy techniques to craft and validate your innovative product visions.
7 Hours of Video Lessons
In this exclusive O’Reilly video training series, Jaime teaches the UX Strategy methodology for creating innovative digital products that people want. Watch these foundational lectures that thoroughly explain how to conduct the UX techniques in order to successfully complete the homework Jaime assigns in her weekly feedback sessions. Buy or rent the five-part series directly from O’Reilly Media.
Jaime’s Top-Selling Book
Get the O’Reilly Media book that started it all. “UX Strategy: How to Devise Innovative Digital Products that People Want” is a hands-on guide that complements the online master class. It is available on Amazon and at the O’Reilly Media (use promo code AUTHD for 50% off the ebook or 40% off the hard copy).
How the virtual master class is structured:
The first meeting of the live course will be an introduction to the master class and how it will work with respect to individual class projects (homework assignments), the corresponding videos to be watched, and chapters to be read in order to keep up with the class.
Before each class meets, you will be emailed homework assignments along with outstanding examples to reference for developing your personal or professional vision. Each assignment builds on the last one so that they all add up to a cohesive UX Strategy final presentation. If you have questions between sessions, feedback can be provided via email.
Classes start on time, and you will have up to 10 minutes to present your work to the group and get feedback. Be certain that watching other students present and hearing the feedback Jaime gives to them is extremely valuable because it will teach you how to apply the techniques to diverse solutions.
What you will learn:
Why an empirical practice of user experience strategy is crucial for devising successful online products
How to define and validate your target users through provisional personas and customer discovery techniques
How to conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
How to focus your team on the primary utility and business model of your product by using storyboards and rapid prototypes
How to plan and conduct cost-efficient, qualitative field research, aka Guerrilla User Research, and quickly analyze measurable feedback
How to create landing pages and run online ad campaigns for testing value propositions
UX Strategy Video Lessons sequence:
Your master class instructor:
Jaime Levy is an author, professor and a user experience strategist. Her top-selling O'Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. It is available on Amazon and at O’Reilly Media.
For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She currently runs a UX design and strategy consultancy, JLR Interactive, in Los Angeles. Jaime also teaches a graduate-level course on UX design and strategy at University of Southern California’s Viterbi School of Engineering.
Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. You can read more about her on Wikipedia.
UX Strategy master class completion badge:
A course completion badge is available to students who successfully complete the course. This badge is a valuable credential for your professional growth and can be proudly displayed on your LinkedIn resume and professional profiles/portfolios.
All tickets are non-refundable, but are transferable. If possible, please email to let us know of the name change so we can update the contact information.
National/International holiday policy:
If there happens to be a holiday on the day of one of your sessions, the session will be still be held. However, you are 100% welcome to join in on one of the other Skype sessions happening that same week.