UX Strategy Online Lecture Series | 6 Weeks Jan 12 @ 11am PST

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Whether you are a product/UX designer, manager, or entrepreneur, you will learn product strategy techniques that can be applied immediately.

About this event

Attend 6 Weekly Live Online Lectures With Professor Jaime Levy

Attend (or watch asynchronously up until the next lecture) six LIVE foundational lectures on how to conduct the product strategy techniques from the book UX Strategy. These lectures will occur on Wednesday at 11 am PST (20:00 CEST) starting January 12, 2022. They will go on for up to 90-minutes including Q&A and the explanations of the homework assignments assigned to students in the online masterclass sections. Jaime Levy is a part-time professor in the Viterbi School of Engineering at the University of Southern California.

This is the 6-week lecture schedule:

  • Week 1 (January 12) - Principles and Benefits of UX Strategy, Understanding the Problem Space + Homework Explanation of Assignment #1
  • Week 2 (January 19)– Conducting Customer Interviews for Validating a Customer Persona + Homework Explanation of Assignment #2
  • Week 3 (January 26) – Conducting Competitive Research for Informing the Product Strategy + Homework Explanation of Assignment #3
  • Week 4 (February 2)– Analyzing the Competition and Creating a Findings Brief + Homework Explanation of Assignment #4
  • Week 5 (February 9) – Designing Structured Experiments, Creating Rapid Prototypes, Storyboarding Value Propositions + Homework Explanation of Assignment #5
  • Week 6 (February 16) – Conducting Online User Research for Concept and Business Model Validation

What you will learn

  • Why an empirical practice of user experience strategy is crucial for devising successful online products and services
  • How to define and validate your target users through provisional personas and customer discovery techniques
  • How to conduct competitive research and analysis to explore a crowded marketplace for an opportunity to create unique value
  • How to focus your team on the primary utility and business model of your product by using storyboards as blueprints for prototyping
  • How to plan and conduct cost-efficient, qualitative online research to quickly attain measurable feedback

Your instructor

Jaime Levy is a product strategist, best-selling author, professor, and public speaker based in Los Angeles and Berlin. She helps business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime offers product strategy consulting, in-house training, conducts public/private workshops and speaks at design and innovation conferences worldwide.

For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services. She currently runs her own strategy and design consultancy JaimeLevy.com based in Los Angeles and Berlin. Jaime has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors.

Jaime has taught product design and strategy courses and lectured at universities including the University of Southern California, New York University, Claremont Graduate University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford.

You can learn more about Jaime on Wikipedia or find her on LinkedIn or Twitter.

Testimonials from past students

Kristine Howell: "Jaime Levy’s UX Strategy Online Master Class is worth its weight in gold! Her course has invigorated and motivated me and as I leave this class with a set of valuable tools in my tool kit to use on product strategy within my organization. I am looking forward to using these newfound techniques in my day job and am confident that I will be able to elevate the user experience function in my organization because of the lessons learned in Jaime's course. I was able to apply her methodologies in a class project and get professional critiques on my work from the woman who wrote the book on UX Strategy!

Jaime’s down-to-earth personality makes her approachable and someone I now consider a mentor. She goes beyond her duties as a professor in this course and genuinely wants to see every single student succeed. Jaime has been a breath of fresh air in my own UX practices and I would take this and any other course she offers in a heartbeat. Thank you, Jaime, keep up the amazing work and impact you have on so many."

Nick Comito"Before I even finished Jaime's UX Strategy class I had given my company's sales team slide decks pitching the techniques I was learning, such as customer discovery, and competitive analysis. By taking Jaime's class I learned a lot more by practicing the techniques rather than simply reading about them in her book–and who better to practice the techniques with than from the author herself."

Gisella Famà"I enjoyed the book, but LOVED the course! Trying to apply UX Strategy is always better than just reading about it"

Tobi Jo LeBron"In a world full of fake news and fake design insights, Jaime’s UX Strategy course zeros in on the most essential discovery activities and ditches anything that’s not clear, specific, and actionable. Plus, you get a lot of 1:1 feedback directly from Jaime—not an assistant."

Suzy Sharpe"Jaime's class helped me get moving on my startup idea. In just six weeks, I researched my competition, conducted user research, designed a storyboard, and created an Unbounce landing page. The entire process - and Jaime's feedback in each class - was so informative and inspiring and gave me the traction I needed. I looked forward to the class every week, and miss it now that it's over. Thanks, Jaime!"

Refund policy

Tickets are non-refundable.

National/International holiday policy

Except for major international holidays, all sessions will be held each week.

Looking to get feedback and a certificate?

Register instead for one of the 6-week masterclass group feedback sections:

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Organizer Jaime Levy, O'Reilly Media Author

Organizer of UX Strategy Online Lecture Series | 6 Weeks Jan 12 @ 11am PST

Jaime Levy is an author, university professor and a user experience strategist. For more than 30 years, Jaime has been a pioneer in the creation of innovative digital products and services. She  runs a design strategy firm, JaimeLevy.com, in Los Angeles, CA. Jaime also teaches a graduate-level course on UX design and strategy at USC’s Viterbi School of Engineering.

In 2015, she published her best-selling O’Reilly Media book UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. A series of online video courses that supplement the book are available online at O’Reilly Media.

Before the Internet, Jaime created the first electronic magazine on floppy disk in 1990. In 1993, she worked with EMI Records where she designed, animated, and programmed the first commercially released interactive press kit (IPK) for Billy Idol’s Cyberpunk CD digipack. She also founded Silicon Alley-based start-up Electronic Hollywood, a company focused on web design, interactive advertising, and original content development.

Jaime has previously done work for companies like Razorfish, HUGE, Cisco Systems, Sony and many more. She is a frequent speaker at major design and innovation conferences worldwide, and conducts public workshops and in-house training courses.

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