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UX Personas (That Don't Suck)

Wednesday, April 5, 2017 at 11:00 AM - Thursday, April 6, 2017 at 2:00 PM (CDT)

UX Personas (That Don't Suck)

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Ticket Type Sales End Price Fee Quantity
Online Admission: 11am-2pm CT daily Ended $450.00 $12.24

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Event Details

Most personas are utterly useless. Let's fix that.

After years of consulting, I had an epiphany. Personas - one of the most critical tools in user experience - are chronically inaccurate (sometimes bordering on delusional), tedious, and otherwise unhelpful. As a profession, we just don't do personas well. That's such a shame, because the quality of our personas has a direct impact on the quality of our deliverables.

Happily, by reviewing current personas methods, observing some truly well done personas I came across consulting, and researching best practices drawn from other professions that use persona-like tools, I'm convinced:

  1. there's a better way for UX professionals to be doing personas, and
  2. it goes beyond the standard context, behaviors, needs, motivations, etc.

Please join us to get new ways of researching, designing, and delivering personas that enrich your organization's understanding of their users.


By the end of this program, you'll be able to:


  •  Discover the two types of accurate personas for every type of user.
  •  Differentiate between primary and secondary source data.
  •  Identify the qualitative data needed.
  •  Select quantitative data to gather for each persona.
  •  Solve challenges associated with "difficult to recruit" personas.
  •  List common persona mistakes and how to avoid them.
  •  Generate personas in engaging formats that enhance understanding.



What to expect:

  • Pre-work: All participants will be mailed a package of materials prior to the workshop. In preparation for this workshop, we encourage you to review your in-house personas.  
  • Resources: This training includes a workbook, as well as tools and templates to help you apply what you learned.
  • Technical Requirements: This is an interactive, online training conducting using GoToTraining. (GoToTraining platform requirements.)  We strongly recommended using a desktop/laptop computer and not a tablet or mobile device. Phone or microphone & speakers are necessary
  • Online Training: During this online training, you will collaborate in “real time” with your facilitator and classmates via interactive group discussions, polls, chats, and whiteboards. Our training is designed to help you learn twice as much in the half the time. In order to achieve the high levels of engagement needed to achieve such an ambitious objective, training is highly interactive and not lecture-based. That is to say, you will not be able to complete other work and activities during the live session. 


Refund Guidelines

  • Sixty (60) days prior to the event, you can request a full refund.*
  • Thirty (30) or more days prior to the event, you can request a 50% refund.*
  • Thirty (30) or less days prior to the event, there are no refunds available. You can, however, transfer the registration to another workshop within the next year OR transfer the registration to the name of another person from your organization.

* Refunds given will be returned less fees charged by EventBrite for each registration. 

Have questions about UX Personas (That Don't Suck)? Contact


Wednesday, April 5, 2017 at 11:00 AM - Thursday, April 6, 2017 at 2:00 PM (CDT)

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No sage on the stage. No death by Powerpoint. helps user experience professionals accelerate their careers through targeted training, portfolio building projects, and 1-on-1 UX coaching using participant-centered, results-based training. You'll learn twice as much in half the time with Guaranteed.

Change the world, one experience at a time. Visit us today at


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UX Personas (That Don't Suck)
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