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UX Night at Google Campus (2 Talks)

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Google for Startups Campus

Ha-Umanim St 12

Tel-Aviv

Israel

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This month we're going to discuss humor in User Experience Design (Dose UX have to be so serious?) and how can we embrace uncertainty and use it as a tool to reach levels of creativity we never thought possible, especially when we are inherently wired to avoid it.


AGENDA:
18:30: Registration and Networking
19:00: UX, Why so Serious? Humor in User Experience Design, Yael Tock
19:25: Turning Uncertainty Into Creativity, Yonatan Levy
20:00: Salon Discussion
20:30: End


UX, Why so Serious? Humor in User Experience Design
Somewhere between perception and emotion, in one of the most fascinating corners of human communication, humor lives happily ever after. When designing UX, humor can be a very powerful, meaningful and uplifting tool.

Humor is created through surprising connections, with precise comic timing. It laughs with us, not at us, and when used correctly - it will turn the experiences we create go from good to unforgettable. So why, how and when do we make it oh so good?

Yael Tock
Interaction Designer @ Philips Healthcare
Yael is a UX designer with over 10 years of experience.
Graduated HIT in Visual Communication Design, holds an MSc. in Industrial Design from the Technion.

Yael started out as a visual designer at Channel 10, tutored Technion Architecture students in Basic Design, and researched human-centered design at the Research Center for Work Safety and Human Engineering. Worked as a UX designer at SuperDerivatives and CodeValve, and is currently an Interaction Designer at the Philips healthcare design group.


Turning Uncertainty Into Creativity
In a highly volatile tech landscape and an accelerating speed of business, we can never know all the variables. We often feel that uncertain circumstances stand in our way to fulfilling our creative potential. The real question is – how can we embrace uncertainty and use it as a tool to reach levels of creativity we never thought possible, especially when we are inherently wired to avoid it?

This talk is based on Yonatan’s book, The Other Ideas: Art, Digital Products and the Creative Mind, a book for individuals that want to embrace and thrive on uncertainty as a tool to reach their highest creative and do work that matters.

Yonatan Levy
Yonatan Levy is a tech product management leader, author, and speaker. His products are used in industries ranging from e-commerce and financial services to social networks and and cyber security. He recently co-founded STADS Technologies, the first online marketplace for sports advertising, a platform in which a collaborative approach for teams and advertisers is encouraged. Yonatan is the author of the #1 Amazon Bestseller “The Other Ideas: Art, Tech Products, and the Creative Mind”.

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Google for Startups Campus

Ha-Umanim St 12

Tel-Aviv

Israel

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