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300 North Executive Drive Suite 300

Brookfield, WI 53005

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Join us for Centare's UX Camp : How Do You UX?

About this Event

Each designer brings a unique set of of experiences to their craft. It is these differences that make UX so elegant, and characterizes the interaction between people and products. In How Do You UX?, Milwaukee UXers come together to share their individual approaches.

Join us at Centare for a day of speakers, panels, and networking. Following the program will be a Happy Hour presented by BrewCity UX - a local community of UX professionals and enthusiasts.


We proudly welcome all of the following speakers to share how they UX!

Felicia Ostrander & Andrew Bublitz - Accelerating Change through the Art of Facilitation

Countless times we are faced with teams coming to us with design requests and needs drawn solely from stakeholders, partial requirements, or unclear expectations. In a fast-paced world, it’s difficult to convince teams to stop, and take a step back to really evaluate the problem they are trying to solve and the goal they are pursuing. During this talk you will learn just how to do that. Through a unique method of facilitation which combines design thinking, co-creation, and lean processes, you will learn the basics on principals for impactful coaching, how to help form and guide the team towards rapid requirement definition, formulation of a vision, and creation of an action plan to quickly solve design challenges and beyond.This will be an interactive session, so come ready to participate and gain a hands-on understanding of how to apply this accelerated ideation process.

Kristine Howell - 7 Principles of Mindfulness in UX

Choosing a career in User Experience means a life-long journey of adaptation and growth to stay relevant, motivated and impactful in this dynamic field. Whether you’re just getting started or have been practicing for many years chances are you’ve experienced demanding deadlines, project constraints, internal conflict and roadblocks along the way to finding solutions that impact change beyond the digital products you’re creating. In this hour, we’ll explore how to harness the 7 principles of mindfulness to evaluate your own practice, identify areas of growth opportunity, and learn strategies to focus your daily intent on positive change that leads to personal growth, goal achievement and motivation over time.

Kat Richards - Selling the Value of UX (to peers, management or even clients)

Whether you are a team of one, or in a big UX team, at some point in your career, you will find yourself having to demonstrate and explain the value of UX in a project or even in a company, if you haven’t already. The discussion can vary from explaining what UX is and hosting/ facilitating workshops internally to show the process to your peers, to the ROI of UX to upper management to allow additional budgeting or even to clients as new business pitches. This presentation will discuss barriers that might come up and techniques on how to sell the value of UX to different audiences.

David Blechl - Scaling Design Sprints

When done by the book, the design sprint concept introduced in Sprint, by Google Ventures employees, takes a whole week of a team of people's time, which can be a huge ask and is therefore reserved for very important problems that need to be solved quickly. This talk will explore the basics of the design sprint approach, its benefits, and how the process can be slimmed down for smaller problems to be three 1-hour meetings. For the part of the audience that is new to design sprints, they will walk away with an introduction to the benefits of the design sprint concept and how to begin doing them. And for those who have some experience with design sprints, they will receive practical ways to take the design sprint concept of cross-functional collaboration and modify it to be able to apply it to smaller problems and recurring problem areas.

Ashley Dzick - One billion new users are out there -- go find them!

The growth of internet and app adoption in the United States and similar countries has largely flatlined. More and more of your user base is coming from emerging markets, where adoption growth is still in the double digits. Internationalization and localization can help you to capture some of this market, but not all. 80% of people with disabilities live in emerging markets. In this talk, we'll briefly go over accessibility and internalization, then spend the bulk of the time on actionable strategies for building a user experience that accommodates the next billion users.

Geethik Veeramachaneni - Process of UX for a UX Process

There are so many resources and recommendations for a high level UX process (discovery to delivery) out there but not many that detail a consistent process to approach each step of the high level process. I'll be presenting a method I've developed to help myself navigate complex projects through the UX process. 'Where do I start in the research phase?' 'What do I want to discover about this project?' 'What should be the direction of my design?' - The process I plan on presenting will answer those questions (and more) and might help reduce ambiguity for new/mid-level UX designers.

Tracy Apps - Strategic chaos: UX design in the wild is messy. And beautiful.

In college I was told that I would never cut it as a graphic designer. By. My. College. Professor. And yet another teacher in college told me in my flash web development class that I would never make it as a web developer. (Yes, flash). So was I really just THAT bad at both design and development in 2001? Well, maybe. Or was it that they didn't understand why I couldn't--and even flat out refused to--focus my studies on a single design medium or specialized skill? Fast forward to today, and the very thing that I was downgraded on has become the key to my success as a UX lead working on multi million dollar software. Not to mention teaching UX design and web development at the same university 15 years later. And flash is dead :)

Mike Hartman - Designing for the Unknown

Rule #1 about digital projects: they trend towards complexity. So, how do UX practitioners account for a world in which our requirements constantly evolve and our projects may last years — or decades! — in the wild? Solving these problems requires more than ad-hoc solutions. Designing flexible systems and architectures can mean the difference between a successful project and an ever-expanding sinkhole of UX debt. In this presentation, we’ll examine methods to best prepare your solutions for the unknown unknowns; the “why doesn’t it do this?” questions that only seem to arise after you’ve built all of your wireframes. I’ll talk about techniques I’ve learned through trial-by-fire experiences, late-night heart-to-hearts with developers, and more than one humbling personal disaster.



8 - 8:30 - Coffee & Breakfast [kitchen]

8:30 - 8:50 - Welcome [discovery world & zoo]

8:50 - 9:50 - Accelerating Change through the Art of Facilitation [discovery world & zoo]

9:50 - 10:50 - 7 Principles of Mindfulness in UX [discovery world & zoo]

10:50 - 11 - Break

11 - 12 - Selling the Value of UX [zoo]

11 - 12 - Scaling Design Sprints [discovery world]

12 - 12:50 - Lunch [kitchen]

12:50 - 1:50 - How Do You UX? Guided Conversations [discovery world & zoo]

1:50 - 2:50 - One billion new users are out there - go find them! [zoo]

1:50 - 2:50 - Process of UX for a UX Process [discovery world]

2:50 - 3 - Break

3 - 4 - Strategic chaos: UX design in the wild is messy. And beautiful. [zoo]

3 - 4 - Designing for the Unknown [discovery world]

4 - 5 - BrewCity UX Presents: Happy Hour [kitchen]

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300 North Executive Drive Suite 300

Brookfield, WI 53005

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