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Utah DMC Presents: Game Changing Content & LinkedIn Video Strategy - Nov 14, 2018

Utah Digital Marketing Collective

Wednesday, November 14, 2018 from 6:00 PM to 9:00 PM (MST)

Utah DMC Presents: Game Changing Content & LinkedIn...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Utah DMC Individual Members
Utah DMC Individual & Student Memberships - NOT TRANSFERABLE.
Nov 14, 2018 Free $0.00
Non-Member Tickets
If you are not a current member of SLC|SEM, this ticket is for you. Also, you can learn more about purchasing a membership here:
Nov 14, 2018 $20.00 $2.85
Utah DMC Corporate Members
If you are a PAID corporate member, you can reserve these tickets. May register up to 3 seats at once, BUT PLEASE DO NOT USE SAME NAME for each ticket. Include individual attendees' full names.
Nov 14, 2018 Free $0.00

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Event Details

November DMC Event

Utah DMC is thrilled to invite you to our November event on Wednesday, November 14, 2018, at Adobe Campus in Lehi, Utah.

Looking to improve your content? Content marketing is becoming increasingly difficult.  And creating quality content takes time – and time costs money. Sometimes you need to work smarter, not harder; and if you want to be truly successful, that's the case with creating compelling content.  At this event, you'll learn the latest tools, tactics, and strategies to develop game-changing content and then dive into developing a LinkedIn Video Strategy.  

Utah DMC has once again rounded up some industry experts to share valuable insights, tips, and tricks to create content that will help you achieve your KPI's. These insights are beneficial for everyone – whether you're a marketing expert, entrepreneur, or you're just looking to expand your marketing knowledge.  Everyone could benefit from attending this event, so don't miss it!

Come to this event and go back with tactics that you can implement immediately to make more effective content.

We have two great presenters lined up for you.

Paxton Gray

Paxton Gray - VP of Operations - 97th Floor

Tools, Tactics, and Algorithms For Game Changing Content

The world of content marketing is and continues to become more difficult. Content marketers today have too little time and can't seem to create enough content to feed the machine. In this presentation, Paxton will share time-tested tactics for how to improve content quality, decrease the amount of time needed to produce that content, and increase the likelihood your content will be successful. Presentation will cover both theory and step-by-step tactics with some cool tools mixed in along the way.



  • Learn how to use data to produce content your audience already wants
  • Free template for attendees to improve/speed up keyword research specifically for content creation.
  • Learn how to dip into more intimate sources of information to learn your audience's needs and desires.
  • Examine the human algorithm and its effect on content marketing strategy




Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like MasterCard, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through client work. He holds a degree in advertising from BYU.

Connect with Paxton:

Linkedin | Twitter

Anthony Ambriz

Anthony Ambriz - YouTube-certified Coach and Consultant

LinkedIn Video Strategy

Native LinkedIn video has been available for about a year and most LinkedIn users don’t know how to use this amazing feature. LinkedIn has over 133M active users in the US and video on the platform makes up for 75% of its engagement. On a platform that generates 80% of B2B leads, now is the time to leverage video to build your brand, grow your revenue, or level up in your career.



1. Getting started with LinkedIn video

2. Understanding the data

3. Optimizing your video content

Connect with Anthony:


So, be sure to join us on Wednesday, November 14, 2018

Q&A to follow featuring presenters

Who Should Attend?:

  • Professional Internet Marketers
  • Savvy Sales Professionals
  • Marketing Directors, Managers, CMO's
  • PR and Communications Professionals
  • Business Owners
  • Anyone who wants to learn how to take content marketing to the next level, and generate revenue for your business!


  • Actionable tips & tactics 
  • Professional networking event
  • Some tasty food


Wednesday, November 14, 2018 - 6:00 PM - 9:00 PM

  • 6pm - 7pm: Check-in, networking, food & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speaker(s)
  • 8:30-9pm: Q&A and wrap up. 



Adobe Technology Campus
3900 Adobe Way
Lehi, Utah 84043


Free for all SLC|SEM members. $20 for general public.

Note: Must arrive and be checked in prior to 7pm as doors to Adobe Campus locks.

*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

Have questions about Utah DMC Presents: Game Changing Content & LinkedIn Video Strategy - Nov 14, 2018? Contact Utah Digital Marketing Collective

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When & Where

Adobe Campus
Adobe Way
3900 Adobe Way
Lehi, UT 84043

Wednesday, November 14, 2018 from 6:00 PM to 9:00 PM (MST)

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