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Using Surveys to Get Feedback from Customers

Santa Monica College Small Business Development Center in collaboration with Los Angeles SBA District Office

Thursday, March 7, 2013 from 6:30 PM to 8:30 PM (PST)

Glendale, CA

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Event Details

Presented by: Laura Keene, Keene Insights

Take the guesswork out of knowing what your customers are thinking. Customer surveys can be a powerful tool for any small business. Collecting accurate and useful information can help you improve your products and services and better serve your customers and your bottom line. With the right tools and a bit of planning, anyone can create and send out a survey. In this workshop, you’ll learn how to:

Figure out your big picture questions.

Choose the right approach (mail, phone, email).

Write effective survey questions.

Make decisions about reminders and incentives.

Analyze and use the information you collect to guide business decisions.

 

Through the lens of a fictionalized small business, we will cover each step in planning, designing, and implementing a customer survey and using the results to guide business decisions. Worksheets and tip sheets will be provided. Participants will also have an opportunity to work in small groups to plan and design a short survey for their business.

 

 

**Parking will not be validated

When & Where



Los Angeles District Office
330 North Brand Boulevard
#1200
Glendale, CA 91203

Thursday, March 7, 2013 from 6:30 PM to 8:30 PM (PST)


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Santa Monica College Small Business Development Center in collaboration with Los Angeles SBA District Office

Santa Monica College Small Business Development Center (SBDC) in collaboration with the U.S. Small Business Administration, Los Angeles District Office offers free, confidential one-on-one business consulting, as well as low-cost workshops, to support new entrepreneurs and current business owners in all aspects of successfully running a small business.  SBDC’s consultants have education and expertise in a diversity of areas, including but not limited to:  Financing, Marketing, Business Operations and Management, Business Planning and more to help your business grow.

The SBDC is funded in part by the U.S. Small Business Administration, and also funded in part by state, local, and private sector partners. The Small Business Administration and Resource Partners (such as SBDC, WBC and SCORE) offer a variety of free classes for business owners in its conference room, located at 330 N. Brand Blvd., Suite 1200, Glendale, CA 91203.

The SBA & Resource Partner training workshops are made possible by the generous support of volunteer teachers and presenters. Their time and expertise is appreciated; however, these presentations do not represent an endorsement of the presenters' views, opinions, products, or services by the SBA or Resource Partners. All SBA programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance.

Contact:
Patrick Rodriguez at 818 552-3222. Registration for all classes is required.

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