San Francisco, California
London, United Kingdom
This evening Dana Costache will present how to leverage strategic communications vs social media/online marketing to promote an organization, product, or service.
You will learn how to:
- Create an engaging story around your product, service, or executive;
- Position your product, service, or executive in line with a set of empowering and engaging values;
- Re-think your company’s mission, vision, and values;
- Create a Massive Communications Plan that includes Strategies and Tactics rather than an action/to do list.
Dana Costache is a communications adviser and leadership trainer with 18 years of experience working with multinational companies in the U.S. and Europe. In 2013, Dana was honored a Young Global Leader by the World Economic Forum.
Dana has been running her own consulting practice for the past 12 years. Dana worked with some of the largest multinational companies in Europe and the US on cultural assessment, change leadership, CEO communications, crisis communications and strategic PR. Among the most prominent companies whose CEOs and top executives Dana has advised are Raiffeisen Bank, GlaxoSmithKline, Home Instead, Terex, Metro Cash & Carry, Aviva Investors, Johnson Matthey, ST Microelectronics and Population Services International.
Prior to becoming an entrepreneur in 2004, Dana was Head of Marketing for the Romanian branch of the premium European law firm, Linklaters.
Dana is a graduate of the Fletcher School of Law and Diplomacy, with an M.A. in Global Affairs and holds an executive education diploma in Global Leadership and Public Policy from the Harvard Kennedy School of Government. Dana resides in NJ with her husband and two children. More information about Dana at www.mindspeaker.eu
6:00 – 7:00 Open Networking
7:00 - 7:15 Introductions
7:15 - 8:15 Topic Discussion and Q&A
8:15 - 9:00 More Networking, Feedback, any thoughts? any ideas?
See you all Wednesday .... bring a friend and don't be late
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When & Where
Executives Club of New Jersey
The Executives Club of New Jersey is a professional networking organization dedicated to the highest standards of competence and service. We are business people who meet regularly to exchange business leads, share strategies and generate business together among the members of the club as well as outside.
If you would like to network with other business professionals and entrepreneurs, we invite you to join us. In addition to joining the Meetup group, please also register your membership at: http://eepurl.com/ogIBH
And don't forget to join our LinkedIn group at:http://www.linkedin.com/groups/Executives-Club-New-Jersey-4718979
Our community-based business networking group is dedicated to serious networking with integrity and is committed to growing the wealth of business activity among all our members through the exchange of contacts, leads, referrals, marketing techniques and education.
Invite your friends and colleagues to join our Meetup group (http://www.meetup.com/ExecutivesClubNJ/).
Business Networking ·Business Referral Networking · Executive and Business Coaching ·Small Business · Self Empowerment & Exploration · Social Networking · Self-Improvement · Business Strategy and Networking· Personal Growth ·Women Entrepreneurs ·Entrepreneur · Internet Marketing · Social Media Marketing · Social Media for Business · Online Marketing