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Using Storytelling to Strengthen a Personal or Business Marketing Message

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Tech Incubator at Queens College

65-30 Kissena Blvd, CEP Hall 2

Queens, NY 11367

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Using Storytelling to Strengthen a Personal or Business Marketing Message
The art of storytelling can help you bolster a business and make you a more compelling speaker. Whether you are a first-time entrepreneur or someone who simply wants to communicate an idea more effectively, learning how to create a structured and engaging story is essential. In this workshop, we will analyze what makes a good story and how businesses and individuals use stories to achieve their goals. Attendees will participate in exercises during the workshop and receive material they can use later on their own.
Topics Include:
o Current uses of storytelling in business
o How storytelling works to communicate complex ideas and concept
o How storytelling deepens your brand and clarifies your Competitive Advantage

Speaker bio:
Alan Siege has an MBA in Entrepreneurship from Pace University and a Master’s degree in Performing Arts Management from Brooklyn College. He is an Adjunct Instructor in the FastTrac Program, (part of NYC Small Business Services) and in the School of Professional Studies at NYU and CUNY. He is the Principal of Small Business Management Consulting - a business coaching company founded in 2004 – where he assists small retail and professional service businesses become more profitable by improving their business story and refining their business model.

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Tech Incubator at Queens College

65-30 Kissena Blvd, CEP Hall 2

Queens, NY 11367

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