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Using Persona Research and Relevant Content to Recruit and Engage Channel Partners

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Oct 24

Using Persona Research and Relevant Content to Recruit and Engage Channel Partners

By AMA Phoenix

When and where

Date and time

Wed, October 24, 2018, 3:00 PM – 5:00 PM MST

Location

Fleming’s Prime Steakhouse & Wine Bar 6333 North Scottsdale Road Scottsdale, AZ 85250

Map and directions

How to get there

Refund Policy

No Refunds

Description

Using Persona Research and Relevant Content to Recruit and Engage Channel Partners

Marketers across every vertical have been using persona-based research to drive awareness, nurture leads, close business, and delight their customers. When a channel of partners in the form of distributors, resellers and other subject-matter experts who contribute to the success of your customers are involved in your go-to-market efforts, these same persona-driven strategies are just as critical.

In this session, you’ll learn how to implement persona research in your channel, and what types of persona-based content will yield the greatest results for both recruiting and engaging your channel partners.

  • How to differentiate partner profiles from partner personas (and when to use each)

  • Best practices for developing content to recruit new partners and engage existing partners

  • Examples of content offers that align with each stage of a partner’s buyer’s journey

  • Beyond the creation of content, how to build engagement programs to transform partners into true evangelists

Come and enjoy Jen Spencer's presentation!


EVENT DATE: WEDNESDAY - October 24, 2018

3:00pm - 5:00pm

Tags

  • United States Events
  • Arizona Events
  • Things to do in Scottsdale, AZ
  • Scottsdale Networking
  • Scottsdale Business Networking
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Using Persona Research and Relevant Content to Recruit and Engage Channel Partners


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