Using Persona Research and Relevant Content to Recruit and Engage Channel P...
Event Information
Description
Using Persona Research and Relevant Content to Recruit and Engage Channel Partners
Marketers across every vertical have been using persona-based research to drive awareness, nurture leads, close business, and delight their customers. When a channel of partners in the form of distributors, resellers and other subject-matter experts who contribute to the success of your customers are involved in your go-to-market efforts, these same persona-driven strategies are just as critical.
In this session, you’ll learn how to implement persona research in your channel, and what types of persona-based content will yield the greatest results for both recruiting and engaging your channel partners.
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How to differentiate partner profiles from partner personas (and when to use each)
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Best practices for developing content to recruit new partners and engage existing partners
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Examples of content offers that align with each stage of a partner’s buyer’s journey
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Beyond the creation of content, how to build engagement programs to transform partners into true evangelists
Come and enjoy Jen Spencer's presentation!
EVENT DATE: WEDNESDAY - October 24, 2018
3:00pm - 5:00pm
Organizer AMA Phoenix
Organizer of Using Persona Research and Relevant Content to Recruit and Engage Channel Partners
American Marketing Association Phoenix (AMA Phoenix) is the leading educational, networking and career-building resource for Phoenix marketing professionals.
Established more than 50 years ago, AMA Phoenix is the only professional marketing association in Arizona that covers all disciplines in the marketing spectrum.
AMA Phoenix hosts a variety of monthly, quarterly and yearly programs, events, workshops and discussions that introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region.
ABOUT US
The American Marketing Association, Phoenix Chapter (AMA PHX) is a 501(c)3 non-profit and volunteer run organization with the mission to connect, support and empower the Greater Phoenix area marketing community through education and professional development.
VISION
Run by members, for members, AMA PHX’s vision is to be the Phoenix Metro area’s most relevant force and voice for the marketing industry, providing the most comprehensive combination of knowledge and resources to propel marketers forward in their careers and organizations.
MISSION
The mission of the AMA PHX is to build a community, connecting Phoenix Metro area marketers through insightful programs, diverse educational resources, impactful networking experiences and career building and advancement opportunities.
Join the top industry group for Phoenix Metro area for marketing, advertising and public relations professionals, AMA Phoenix → https://amaphoenix.org/membership/why-join-ama
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