Using Persona Research and Relevant Content to Recruit and Engage Channel Partners

Marketers across every vertical have been using persona-based research to drive awareness, nurture leads, close business, and delight their customers. When a channel of partners in the form of distributors, resellers and other subject-matter experts who contribute to the success of your customers are involved in your go-to-market efforts, these same persona-driven strategies are just as critical.

In this session, you’ll learn how to implement persona research in your channel, and what types of persona-based content will yield the greatest results for both recruiting and engaging your channel partners.

• How to differentiate partner profiles from partner personas (and when to use each)

• Best practices for developing content to recruit new partners and engage existing partners

• Examples of content offers that align with each stage of a partner’s buyer’s journey

• Beyond the creation of content, how to build engagement programs to transform partners into true evangelists

Come and enjoy Jen Spencer's presentation!

EVENT DATE: WEDNESDAY - October 24, 2018

3:00pm - 5:00pm