San Francisco, California
London, United Kingdom
What can suburban driving habits, moonwalking bears, and clean laundry teach us about spotting non-obvious innovation opportunities? In this engaging, hands-on workshop, we'll answer that question and more as we share how organizations can go beyond traditional "voice of the customer" research in order to understand unarticulated needs of their customers, both internal and external.
Participants will walk away knowing how the principles and practices of observational research can be applied across a broad spectrum of innovation efforts, including, but not limited to, new product development.
Complimentary snacks and refreshments will be available throughout the workshop to fuel your creativity.
When & Where
DesignThinkers Group is a design-driven service innovation agency. Our goal is to help grow sustainable businesses based on a long-term, value-centered vision.
We believe in the importance of creative thinking, human-centered design, co-creating value and learning by doing. We facilitate and train multi-disciplinary client teams to strengthen their capability to innovate.
DesignThinkers Group is a network organization comprised of creative, multi-disciplinary teams who collaborate and share expertise around the globe.
Our US team is based in beautiful downtown Greenville, South Carolina, with associates and partner companies across the country.