Using LinkedIn for Business - Reading

Using examples live on LinkedIn, the LinkedIn for Business workshop in Reading is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, your company and your services, and develop prospects and new business through it as well as connecting with your current clients.

It is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

The types of people who attend include business owners, sales managers / members of the sales team, marketing managers or indeed anyone interested in finding out how best to use their profile and the tools LinkedIn offers to identify and approach new clients, create new business opportunities and promote themselves to a UK network of 23m professionals and a worldwide audience in excess of 500m.

We'll be covering:

• Key Concepts and settings on LinkedIn to get the most out of it
• Creating a Profile which will market, attract and sell for you
• Targeting prospects using the Advanced Search and other tools
• How to best connect with people (and how not to)
• Tools on LinkedIn to market and promote you, your products / services & your business
• Using Groups effectively as an interaction and targeting tool
• LinkedIn Rich Media making you stand out more
• Developing and Using your Company Pages to best effect
• Integrating, Coordinating and Best practice

… and many more key areas …

What you take away

The cost of the Reading LinkedIn for Business Training Session includes:

* Full day Workshop covering Using LinkedIn for Business

* Handout pack containing slides for note taking

* Document covering LinkedIn Profile Setup & Optimisation

* Excellent Lunch and coffees & teas throughout 

* 3 months email support (for any follow up questions while putting the contents of the session into practice)

Further details can be found at:

http://www.linkedintraining.net/linkedin-for-business-reading-berkshire/

Course Content

Our Reading / Maidenhead Using LinkedIn for Business workshop covers the following areas:

i) Short Introduction and Key concepts on LinkedIn

• Why LinkedIn is key and its place in the today's business world
• Getting your Settings (and your Planning) right

ii) Creating a customer focused profile: the cornerstone of your LinkedIn activity

• Developing your profile to work best to attract your target audience
• Getting found on LinkedIn for your target keywords and areas of expertise 
• Cover off the requirements of “social proof” (both before and after contact)
• Using rich media to enhance your visibility, credibility & branding

iii) Prospecting and contacting people successfully to achieve the results you want

• Methods and approaches to extend your network into relevant target areas
• Advanced search facilities to target new business & find the right people
• Using Company search to identify stakeholders within an organisation
• Developing referral opportunities using networks and contacts 
• How to approach and connect with those people – and how not to
• Engaging and keeping in touch effectively

iv) Inbound marketing to increase visibility & develop opportunities

• Developing and raising your profile to set you apart on LinkedIn
• Updates: how to use them best without re-inventing the wheel
• Content marketing possibilities to promote your company, products & services
• Direct marketing opportunities using the options available
• Groups: finding the right ones, participating sensibly and using effectively
• Using the Publisher tool to raise profile and engagement

v) Using Company Tools to best effect

• Setting up, expanding and promoting the all important Company Pages 
• Company Showcase Pages examined
• Using the Company Updates, Customised Options and building your followers
• Advertising options on LinkedIn

vi) Integrating, Co-ordinating and Getting Organised

• Company ‘Best Practice’ and coordination at a company & team level
• Key activities for you and how to organise them