Using LinkedIn for Business - Cambridge

Using examples live on LinkedIn, the LinkedIn for Business workshop in Cambridge is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, your company and your services, and develop prospects and new business through it as well as connecting with your current clients.

It is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

The types of people who attend include business owners, sales managers / members of the sales team, marketing managers or indeed anyone interested in finding out how best to use their profile and the tools LinkedIn offers to identify and approach new clients, create new business opportunities and promote themselves to a UK network of 27m professionals and a worldwide audience in excess of 660m.

We'll be covering:

• Key Concepts and settings on LinkedIn to get the most out of it
• Creating a Profile which will market, attract and sell for you
• Targeting prospects using the Advanced Search and other tools
• How to best connect with people (and how not to)
• Tools on LinkedIn to market and promote you, your products / services & your business
• Using Groups effectively as an interaction and targeting tool
• LinkedIn Rich Media making you stand out more
• Developing and Using your Company Pages to best effect
• Integrating, Coordinating and Best practice

… and many more key areas …

What you take away

The cost of the Cambridge Using LinkedIn for Business Training Session includes:

* 4 hour Workshop covering Using LinkedIn for Business

* Handout pack containing slides for note taking

* Document covering LinkedIn Profile Setup & Optimisation

* 3 months email support (for any follow up questions while putting the contents of the session into practice)

Further details can be found at:

http://www.linkedintraining.net/linkedin-for-business-success-cambridge/

Course Content

Our Cambridge Using LinkedIn for Business workshop covers the following areas:

i) Introduction, positioning and key concepts on LinkedIn

► LinkedIn as part of the Sales & Marketing process

► Introducing key ideas including connection levels

► Key Business settings to use the site effectively

ii) Building a customer focused Personal profile

► Ensure your Personal profile is marketing you 24/7

► Attract search engines & your prospects

► Stand out and integrate your other activity

► Use Rich Media options to deliver your sales and marketing messages

iii) Identifying prospects, opportunities and developing your network to achieve the best results

► Connect to your contacts & make your network visible to you

► Target new prospects by industry, geography, company

► Tap into your connections to create referral opportunities

► Identify key stakeholders easily & quickly

► Successful ways to connect (and some to avoid)

► Using tags to categorise communications and engage more effectively

iv) Inbound marketing Opportunities & Raising your Profile

► Market and maintain visibility with your LinkedIn connections

► Create awareness and sales interest using Updates

► Using 3 key opportunities that Groups offer

► Tap into the direct marketing opportunities

v) Getting the best from your Company Page

► Developing, expanding and promoting the all important Company Pages

► Company Page Showcase options examined

► Using the Company Updates to best effect

vi) Integrating, Coordinating & Getting organised

► Coordinate your activity and that of your colleagues

► Best practice from a personal, team and company perspective

► Key points to remember