San Francisco, California
London, United Kingdom
Interaction designers have a choice to remove friction to make things easier for our users, or we can increase the level of friction and workflow impact to drive specific behaviors. Join Ben Savage, Chief Innovation Officer of Apex Supply Chain Technologies, as he shares how Apex uses friction, or degree of difficulty, as a tool for creating interactions between people and things.
Ben will share some prototypes of his recent innovations, including Project Eagle, which aims to revolutionize the full experience between ordering ahead online from restaurants, and receiving an order - for both the customers and the restaurant staff. This innovation arose from examining the current friction, setting user-centered and workflow-centered goals, and driving specific behaviors.
5:30 - 6:15 pm: Networking, refreshments
6:15 - 7:15 pm: Presentation
7:15 - 7:30 pm: Q&A
ABOUT OUR PRESENTER
Ben Savage has been responsible for research and development at Apex Supply Chain Technologies for the past eight years. Previously he was a consultant specializing in supply chain and technology projects.
ABOUT OUR HOST
Apex Supply Chain creates technologies to help customers replace inefficient manual processes with automation, information, control and proximity. Apex focuses on helping organizations to get better visibility to where things are, controlling who can get them, and putting them as close as possible to where people need them.
MESSAGE TO ATTENDEES
Parking is free of charge in Apex Supplychain's parking lot. The presentation won't start until 6:15, to allow time for those traveling.
When & Where
We believe superior user experience is directly linked with great interaction design, and that idea sharing is key in building knowledge and creating best in class experiences.