Learn how to use Facebook ads to grow customer base, generate more traffic to your e-commerce website and get more online sales. We’ll cover the basics of planning a Facebook ad campaign designed to reach new audiences for your products, as well as how to recapture and sell to audiences who already recognize and love your brand. This workshop will cover campaign planning, the types of ads you can use to reach people, audience targeting, budgets and creative.
What you’ll get: You’ll walk away with a solid idea of how to approach Facebook ad campaign planning and budgeting, plus a free tool to help you plan your campaigns.
Ideal for: Entrepreneurs and side hustlers running an e-commerce business who are looking to grow traffic to their website and increase sales using Facebook ads. No previous experience running Facebook ads is necessary.
is the founder of Small Craft Advisory, where she consults e-commerce entrepreneurs on how to grow their businesses with digital marketing tactics. She’s an expert in the Shopify platform and specializes in marketing for social enterprise, fair trade businesses and entrepreneurs focused on using business as a force for good. Previously she was the marketing manager for Mightybytes, a Chicago-based web design firm and Certified B Corporation. She has worked in marketing for a handful of digital startups, including the crowdfunding platform Indiegogo.
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