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Using Creativity and Agility to gain an unfair advantage over your competit...

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Revel and Roll

1950 South Industrial Highway

Ann Arbor, MI 48104

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If you are using social media to advance your brand or yourself, there are two things you can use to give yourself an unfair advantage over your competition: your creativity and your agility. The social space gets more crowded every day. Channels like Facebook find more ways to disconnect you from your community continuously, and everybody has the same basic set of tools to work with.

The best way to make your content stand out in this over-crowded world is with creativity and agility. Anyone can do it. It just takes the right frame of mind and work.

The Yaffe Group’s Mike McClure will explain how combining the two concepts in your social media endeavors helps you build a winning combination. In this presentation, we will discuss some of the different ways you can be creative and agile in your social media planning and implementation. And you’ll learn some simple things you can do to make your social media efforts shine with more creativity and agility.

Mike McClure is senior vice president of Digital Communications and executive creative director at The Yaffe Group, based in Southfield. He is currently education chairperson of the Social Media Association of Michigan and former president of Social Media Club Detroit.

Mike is a writer, blogger and producer who has worked in every medium out there to market organizations in retail, education, healthcare, government agencies, non-profits, automotive, food and beverage and more. Follow him on Twitter.
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Revel and Roll

1950 South Industrial Highway

Ann Arbor, MI 48104

View Map

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