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Using Behavioral Insights to Improve Public Policy - Powered by: The Behavi...

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Building 92, 3rd Floor

63 Flushing Avenue

Brooklyn, NY 11205

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Using Behavioral Insights to Improve Public Policy is a workshop taking place at Smart Cities NYC´17.

Once you register for the Smart Cities NYC´17 conference and expo, you´ll receive a code in your confirmation email with which you can register for any of our workshops. You cannot sign up for workshops without registering for the Smart Cities NYC '17.

Originally set up in the heart of the UK government as the world’s first policy unit dedicated to applying behavioral economics and psychology to improve public policy, The Behavioral Insights Team (BIT) is now an international organization working to achieve social impact.

Active across a wide range of areas at different levels of government in the US and around the world, BIT devises new ways to make the public service work better for the people it serves. Typically, we tackle small components of large issues—often involving ‘touchpoints’ or concrete interactions with the public—to drive change incrementally but quickly. For example, by making small changes to tax letters requesting payment, we brought forward an additional $300 million for the tax agency in the UK. By modifying SMS text messages sent out by a US city, we increased the number of low-income residents signing up for a free doctor’s appointment by 40%. By modifying an email invitation to prospective job candidates in the UK, we eliminated the race-based attainment gap in a police recruitment test.

This 2-hour workshop offers Smart Cities NYC´17 participants an introduction to BIT as well as a hands-on opportunity to use our methods to directly address a real-world policy challenge with insights drawn from the science of decision-making. Our workshop begins with an engaging 45-minute introduction to behavioral science and past examples of BIT’s work. The workshop will then transition to an interactive series of group activities focused on a specific policy challenge (e.g., how can get high school seniors from low-income households to apply to college?). Simulating our in-house creative process and our belief that people actually learn by doing, we facilitate group activities to brainstorm and assess ways to apply behavioral science to redesign a specific policy touchpoint with testable real-world implications.

Facilitator

Joanna Weill is an Advisor with the Behavioral Insights Team, a social purpose company that draws on ideas from the behavioral sciences to redesign public services and empirically test those designs. Joanna works with mid-sized cities around the country through Bloomberg Philanthropies' “What Works Cities” initiative. Within this project she currently manages the "Public Safety Cohort," a group of cities who are interested in increasing the diversity of their police forces. Previously, Joanna worked in the University of California, Santa Cruz's office of Institutional Research and Policy Studies, conducted market research, and provided direct services to currently and formerly incarcerated men and women. She holds a PhD and MS in Social Psychology from the University of California, Santa Cruz, where she conducted research at the intersection of psychology and the law.

Date and Time

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Building 92, 3rd Floor

63 Flushing Avenue

Brooklyn, NY 11205

View Map

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