Using AI to Conquest New Markets: An eSports Case Study

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Today’s marketers have access to an incredible volume of consumer information, but most are simply not equipped to make sense of it all. With artificial intelligence (AI) and machine learning, we can quickly sift through all this varied, scattered input and identify invaluable, consistent consumer trends and actionable insights, something that would be nearly impossible to accomplish manually. Savvy marketers can use these insights to conquest new markets by understanding the audience affinities for various segments within their new market.

Join John Dubois, CEO of AI software company Oculus360, and Tom Edwards, Chief Digital Officer of Epsilon Agency, in a dynamic discussion about how brands are using innovative machine learning technology to identify, target, and succeed in new markets. Ian Beacraft, Vice President, Digital Strategy at Epsilon Agency, will host and moderate this discussion about the following topics:


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