$30 – $35

Using a CRM & Marketing Automation Platform Integration to Improve Strategy

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Plexpod

10000 Marshall Drive

Lenexa, KS 66215

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Focus on What Really Matters: Data

Getting the most out of your CRM and marketing automation platform integration isn’t easy. As marketers, we’re up against the challenges of data entry, understanding integration points, and defining sales triggers. Without a plan, the data you’re collecting in both platforms is meaningless.


This presentation is designed to help marketers transform their CRM/marketing automation platform integration into a valuable source of campaign opportunities. Starting with an understanding of how to gather useful data, we’ll examine strategies for building nurture funnels, cross-sell and upsell campaigns, and customer retention communications.


The session will help marketers focus on determining what data really matters and how you can use it to meet your marketing goals, with an eye toward:

  • Creating automated email campaigns based on the data you’re collecting in CRM

  • Generating variable content that matches your audience’s interests

  • Better understanding your true campaign ROI

  • Fostering friendships with both your Sales and Accounting Departments


About Our Speaker:

Natalie Jackson, Marketing Director & BMA KC Board Member

Natalie Jackson is the Marketing Director for emfluence, a digital marketing agency and marketing automation platform headquartered in Kansas City. She has nearly a decade of experience in the B2B marketing space, with special focus on marketing strategy for technologies. Jackson is student of the intricacies of Microsoft Dynamics CRM, a devoted user of marketing automation software, and abnormally enthusiastic about the marketing possibilities of CRM and marketing automation combined.


This event is held in conjunction with the AMA KC.

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Plexpod

10000 Marshall Drive

Lenexa, KS 66215

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