User Experience for Lean Startups
Wednesday, April 4, 2012 from 9:00 AM to 5:00 PM (PDT)
San Francisco, CA
Get introduced to practical UX techniques in a Lean Startup context. You'll learn how a healthy intersection between product management, UX, and development can set up your team to work together so that great product UX is an inevitable outcome.
Customer Development Interviews & Generative Research
Gain the necessary skills to effectively talk to your customers. You'll survey the worlds of generative and evaluative research and learn the differences between them. You'll learn interview techiques, create a topic discussion guide and practice interviewing.
Developing product and interface ideas
Ideation, iteration, sketching...the magic happens here. You'll learn to create many ideas in minutes and how to use information gleaned from customer interviews to create scenarios of use. Then you'll sketch-prototype the ideas and prioritize the best ideas to pursue.
Quantitative and Qualitative Evaluation
Learn how to best match your questions, hypotheses and unknowns with the right research methods. You'll participate in an in-depth discussion about quantitive vs qualitative research, including a review of common research questions, case studies and a survey of tools like 5-second-test and usertesting.com. (And in each section you'll get hands-on practice.)
This event is scheduled for Wednesday, April 4 at the LUXr Studio in San Francisco, CA.
When & Where
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