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User Engagement Roundtable

PluggedIn BD

Thursday, July 25, 2019 from 8:30 AM to 10:00 AM (EDT)

User Engagement Roundtable

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ticket Ended $50.00 $3.64
General Tickets Jul 25, 2019 $65.00 $4.21

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Event Details

How are publishers engaging with their users? That is a question that we will be discussing at the July 25th roundtable. Engagement has grown to become the most important currency for online publishers in the last few years. Especially after Facebook made it much harder last year for publishers to leverage their audience. 

So publishers are now focused on growing and maintaining their audience as opposed to just driving traffic. Engagement means different things to different businesses. The typical KPI's for publishers include: 

  • Average time spent
  • Visited pages per session
  • Bounce rate
  • Scroll depth in articles
  • Returning visitors
  • Shares in social media
  • Newsletter signups
  • Conversions to membership/subscription

User engagement is important because it’s highly correlated with publishers ability to generate revenue. Whereas half-hearted users will leave your site before they have been exposed to ads or reacted to any call-to-actions, engaged users will be the ones reading your native ads, signing up for subscriptions and more.



Have questions about User Engagement Roundtable? Contact PluggedIn BD

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When & Where


ZAG/S&W LLP
1633 Broadway
New York, NY 10019

Thursday, July 25, 2019 from 8:30 AM to 10:00 AM (EDT)


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Organizer

PluggedIn BD

PluggedInBD produces Content Israel & exclusive roundtables around the world, The goal is to bring together entrepreneurs, founders, and industry executives to build industry relationships, grow their companies, and learn from industry leaders.  Our events have brought together over 6000 people and over 2000 companies with the goal of networking, learning, and achieving success.

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