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User Acquisition for Startups

General Assembly - San Francisco

Tuesday, September 25, 2012 from 6:30 PM to 8:00 PM (PDT)

San Francisco, CA

User Acquisition for Startups

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Single Ticket Ended $30.00 $1.74

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User Acquisition for Startups

Tuesday, September 25th from 6:30 - 8:00 pm

Julie ZhouGrowthmaster, Hipmunk

So you've built a great product, now what? User acquisition can be a very expensive process, and startups rarely have the funds to compete against established players in the paid acquisition game.

There are dozens of user acquisition tactics out there, from paid advertising to social media to growth hacking. In the end, the best combination of tactics will depend on your specific product and market.

You will walk away from this course knowing how to determine the best user acquisition strategy for your product, and how to do so in the leanest manner possible.

  • Define your product. Not all products are created equally viral, and it's important to know where yours stands.
  • Build your distribution channels. Big companies have big megaphones. Learn how to use them to shout about your product.
  • The power of experimentation. Most paid acquisition channels are dominated by the large players, but there is still plenty that you can do at minimal or no cost.
  • The power of being a startup. Being a startup means that you can do things that bigger companies would not dare consider. Learn examples of some crazy acquisition ideas that cost almost nothing and paid off tremendously.
Level / Pre-Requisites: None. All are welcome.
 

Julie Zhou has managed user acquisition for very small and very big companies. She is currently the Growthmaster at Hipmunk, a travel site taking the agony out of hotel and flight search that Forbes named as The World's Best Travel Site and one of the 50 Best iPhone Apps of 2012 by Time Inc. Before Hipmunk, Julie worked at Google, marketing products like AdWords, Google Maps and Android. In her free time, she enjoys rock climbing, CrossFit and finding her next exotic travel destination.


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When & Where



General Assembly San Francisco @ Hattery
414 Brannan St
San Francisco, CA 94107

Tuesday, September 25, 2012 from 6:30 PM to 8:00 PM (PDT)


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General Assembly - San Francisco

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

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