User Acquisition for Startups
Tuesday, September 25th from 6:30 - 8:00 pm
Julie Zhou, Growthmaster, Hipmunk
So you've built a great product, now what? User acquisition can be a very expensive process, and startups rarely have the funds to compete against established players in the paid acquisition game.
There are dozens of user acquisition tactics out there, from paid advertising to social media to growth hacking. In the end, the best combination of tactics will depend on your specific product and market.
You will walk away from this course knowing how to determine the best user acquisition strategy for your product, and how to do so in the leanest manner possible.
Julie Zhou has managed user acquisition for very small and very big companies. She is currently the Growthmaster at Hipmunk, a travel site taking the agony out of hotel and flight search that Forbes named as The World's Best Travel Site and one of the 50 Best iPhone Apps of 2012 by Time Inc. Before Hipmunk, Julie worked at Google, marketing products like AdWords, Google Maps and Android. In her free time, she enjoys rock climbing, CrossFit and finding her next exotic travel destination.
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